Your SaaS & AI Specialists
We are your embedded in-house product team
We are your embedded in-house product team
We accelerate your product, design, engineering, and go-to-market execution.
We accelerate your product, design, engineering, and go-to-market execution.
170+
Venture Backed Companies
170+
Venture Backed Companies
450+
Products launched
450+
Products launched
150M+
Sales driven by our clients
150M+
Sales driven by our clients
Who we are
We help fast-moving startups achieve product market fit and accelerate growth through product.
We help fast-moving startups achieve product market fit and accelerate growth through product.
Founders want cross-functional designers, but most designers are built for a single specialty.
Founders want cross-functional designers, but most designers are built for a single specialty.
Most designers struggle in startups because they require process and clarity, not ambiguity.
Most designers struggle in startups because they require process and clarity, not ambiguity.
We remove the biggest startup risks fit, speed, and cost because we’ve lived them ourselves.
We remove the biggest startup risks fit, speed, and cost because we’ve lived them ourselves.
Our team
We transform your vision into a real product.
Isabel
Founder & CEO
Renan
Design Lead
Rachel
Product Lead
Building high-performance talent
Founders don’t need designers who wait for direction.
They need designers who own outcomes.
Common questions
Frequently Asked Questions
How much does Foundey's UI UX design service cost?
Foundey costs $6,000-7,000 per month, depending on your commitment level: Month-to-month: $7,000/month 3-month commitment: $6,500/month (save $1,500 total) 6-month commitment: $6,000/month (save $6,000 total) No hidden fees. No equity required.
How long does a design project take?
Unlike project-based agencies, Foundey works on a subscription model. There's no fixed "project end date" - your designer works continuously on your product for as long as you need them. Typical timelines for specific deliverables: MVP/landing page: 2-3 weeks Full product redesign: 4-8 weeks Ongoing iteration: continuous Your designer adapts to your pace and priorities, whether you're shipping fast or taking time to validate.
Why is Foundey different?
Foundey combines the best of three worlds: Like In-House: Your designer is embedded in your team, works exclusively on your product, and knows it deeply. Like Agencies: You get strategic oversight from our Lead Designer plus backup coverage if needed. Unlike Both: You pay $6-7k/month (not $13k+), require zero equity (not 0.5-2%), and can cancel monthly (no long-term lock-in). We only work with startups, so we speak your language (PMF, runway, CAC) and understand your constraints.
How much does a design project cost?
We don't charge per project - we work on a monthly subscription: $7,000/month (month-to-month) $6,500/month (3-month commitment) $6,000/month (6-month commitment) This gives you continuous design support rather than one-off projects. Your designer works on whatever you need each month - whether that's product features, marketing pages, or design system updates. If you prefer project-based pricing, contact us and we can discuss options.
What design tools do you use?
Our designers use industry-standard tools: Design: Figma (primary), Figjam Prototyping: Figma, ProtoPie when needed Handoff: Figma dev mode Collaboration: Slack, your project management tools (Linear, Jira, Asana, etc.) Research: Maze, UserTesting, Hotjar We integrate with whatever tools you already use - no forcing you onto new platforms.
Is it really possible to select a designer on my own?
We handle the matching process based on your needs: Industry experience (SaaS, AI, fintech, etc.) Product complexity Working style preferences Technical requirements During your 3-day trial, you'll meet your matched designer. If it's not a good fit for any reason, we'll match you with someone else at no cost. We've done this 170+ times and have gotten pretty good at matching. Most founders love their first match.
What if I won't have enough tasks for a designer?
A full-time designer (40h/week) is typically right if you have: Ongoing product development Regular feature releases Website + product + marketing design needs Design system to build/maintain If you're very early stage with limited scope, we can discuss part-time options. However, most founders underestimate design needs - there's always the design system, marketing pages, investor decks, etc.
Can I cancel my project at any time?
Yes, with one condition - complete your commitment period first. No penalties. No equity complications. No awkward conversations. Just a professional 15-day notice period so we can wrap up ongoing work properly.
What if I don't like the designs?
Every plan includes unlimited revisions within scope. If you're not happy with a design direction: Give feedback - your designer iterates based on your input Your Lead Designer reviews to ensure quality If it's still not working, we'll match you with a different designer We want you to love the work. If you're not satisfied during the 3-day trial, you can walk away with no commitment.
What is the minimum contract duration?
Depends on which plan you choose: Month-to-month: No minimum (cancel with 15 days notice) 3-month plan: 3-month minimum 6-month plan: 6-month minimum After your minimum period, all plans convert to month-to-month. You can then cancel or pause anytime with 15 days notice or commit to another term for continued savings. We recommend at least 3 months to see real results - design is iterative and takes time to impact metrics.
Do you work part-time?
Our standard offering is full-time (40h/week) because that's what creates the best outcomes for startups. However, if you're very early stage and budget-constrained, contact us to discuss part-time options. We want to find a way to work together that makes sense for your stage and runway.
How much does Foundey's UI UX design service cost?
Foundey costs $6,000-7,000 per month, depending on your commitment level: Month-to-month: $7,000/month 3-month commitment: $6,500/month (save $1,500 total) 6-month commitment: $6,000/month (save $6,000 total) No hidden fees. No equity required.
How long does a design project take?
Unlike project-based agencies, Foundey works on a subscription model. There's no fixed "project end date" - your designer works continuously on your product for as long as you need them. Typical timelines for specific deliverables: MVP/landing page: 2-3 weeks Full product redesign: 4-8 weeks Ongoing iteration: continuous Your designer adapts to your pace and priorities, whether you're shipping fast or taking time to validate.
Why is Foundey different?
Foundey combines the best of three worlds: Like In-House: Your designer is embedded in your team, works exclusively on your product, and knows it deeply. Like Agencies: You get strategic oversight from our Lead Designer plus backup coverage if needed. Unlike Both: You pay $6-7k/month (not $13k+), require zero equity (not 0.5-2%), and can cancel monthly (no long-term lock-in). We only work with startups, so we speak your language (PMF, runway, CAC) and understand your constraints.
How much does a design project cost?
We don't charge per project - we work on a monthly subscription: $7,000/month (month-to-month) $6,500/month (3-month commitment) $6,000/month (6-month commitment) This gives you continuous design support rather than one-off projects. Your designer works on whatever you need each month - whether that's product features, marketing pages, or design system updates. If you prefer project-based pricing, contact us and we can discuss options.
What design tools do you use?
Our designers use industry-standard tools: Design: Figma (primary), Figjam Prototyping: Figma, ProtoPie when needed Handoff: Figma dev mode Collaboration: Slack, your project management tools (Linear, Jira, Asana, etc.) Research: Maze, UserTesting, Hotjar We integrate with whatever tools you already use - no forcing you onto new platforms.
Is it really possible to select a designer on my own?
We handle the matching process based on your needs: Industry experience (SaaS, AI, fintech, etc.) Product complexity Working style preferences Technical requirements During your 3-day trial, you'll meet your matched designer. If it's not a good fit for any reason, we'll match you with someone else at no cost. We've done this 170+ times and have gotten pretty good at matching. Most founders love their first match.
What if I won't have enough tasks for a designer?
A full-time designer (40h/week) is typically right if you have: Ongoing product development Regular feature releases Website + product + marketing design needs Design system to build/maintain If you're very early stage with limited scope, we can discuss part-time options. However, most founders underestimate design needs - there's always the design system, marketing pages, investor decks, etc.
Can I cancel my project at any time?
Yes, with one condition - complete your commitment period first. No penalties. No equity complications. No awkward conversations. Just a professional 15-day notice period so we can wrap up ongoing work properly.
What if I don't like the designs?
Every plan includes unlimited revisions within scope. If you're not happy with a design direction: Give feedback - your designer iterates based on your input Your Lead Designer reviews to ensure quality If it's still not working, we'll match you with a different designer We want you to love the work. If you're not satisfied during the 3-day trial, you can walk away with no commitment.
What is the minimum contract duration?
Depends on which plan you choose: Month-to-month: No minimum (cancel with 15 days notice) 3-month plan: 3-month minimum 6-month plan: 6-month minimum After your minimum period, all plans convert to month-to-month. You can then cancel or pause anytime with 15 days notice or commit to another term for continued savings. We recommend at least 3 months to see real results - design is iterative and takes time to impact metrics.
Do you work part-time?
Our standard offering is full-time (40h/week) because that's what creates the best outcomes for startups. However, if you're very early stage and budget-constrained, contact us to discuss part-time options. We want to find a way to work together that makes sense for your stage and runway.
Growth Faster
Reach product market fit and hypergrowth faster
We analyze your product and sales process, uncover fast improvements, and plan simple time-saving automations.
We analyze your product and sales process, uncover fast improvements, and plan simple time-saving automations.