ABOUT FOUNDEY

YOUR STRATEGIC

UI/UX DESIGN PARTNER

YOUR STRATEGIC UI/UX DESIGN PARTNER

Foundey was built around one simple idea: good products need a strong foundation. We’re designers who work closely with product teams to make sure what’s being built can hold up as it grows.

OUR DESIGN BELIEFS

OUR DESIGN BELIEFS

How we think about design

Three principles that shape every project we touch.

Founder-first thinking

We optimize for your business goals. Every decision connects to metrics that matter: conversion, retention, funding.

Speed meets strategy

Move fast without skipping the thinking. We ship quickly because we have systems and startup-specific patterns, not because we cut corners.

Embedded partnership

No agency handoffs or waiting days for feedback. We work in your Slack and move like your team because we are your team.

HOW TO GET STARTED

HOW TO GET STARTED

How we build our
UI UX design team

01

Top 1% selection

We accept less than 3% of applicants globally. Portfolio reviews, live design challenges, and communication tests filter for strategic thinkers, not just executors.

02

Training

Before touching client work, designers complete our bootcamp: startup UX frameworks, business thinking, and quality standards. They learn to think like founders.

03

Weekly feedback

Every designer gets reviewed by lead designers, peers, and client feedback. Multiple checkpoints ensure quality and strategic alignment throughout projects.

04

Research-driven

We train designers to validate with data. User interviews, behavioral analysis, and testing frameworks come before execution. No assumptions.

OUR DESIGN BELIEFS

OUR DESIGN BELIEFS

How your UX/UI design team works

We hand-match your team based on your industry, product complexity, and working style.

Your designer

Fully dedicated

Deeply embedded in your workflow, iterating fast and owning strategy and execution. All design, all attention, all yours.

Product Manager

Strategic oversight

Your ops go-to person. Priority-driven and focused on keeping everything aligned and moving.

What founders say about working with us

What founders say about working with us

What founders say about working with us

What founders say about working with us

The people behind design

Headquartered in San Francisco, CA

We're 25+ team members who've shipped 170+ projects across multiple industries.

“When we started Foundey, it wasn’t to build another design studio. It came from watching too many strong ideas struggle because the product didn’t have the structure it needed to grow.

Not a lack of ambition or talent, just decisions made too fast without a foundation that could hold up over time. Foundey exists to change that. We work closely with teams, stay near the hard decisions, and treat design as the structure behind everything that comes next.”

Isabel Seabra

Founder & COO at Foundey

“When we started Foundey, it wasn’t to build another design studio. It came from watching too many strong ideas struggle because the product didn’t have the structure it needed to grow.

Not a lack of ambition or talent, just decisions made too fast without a foundation that could hold up over time. Foundey exists to change that. We work closely with teams, stay near the hard decisions, and treat design as the structure behind everything that comes next.”

Isabel Seabra

Founder & COO at Foundey

Ready to ship
your product?

Ready to ship your product?