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About Foundey: your strategic UI UX design partner

Foundey was built around one simple idea: good products need a strong foundation.

We’re designers who work closely with product teams to make sure what’s being built can hold up as it grows.

How we think about design

Three principles that shape every project we touch.

Founder-first thinking

We optimize for your business goals. Every decision connects to metrics that matter: conversion, retention, funding.

Founder-first thinking

We optimize for your business goals. Every decision connects to metrics that matter: conversion, retention, funding.

Founder-first thinking

Speed meets strategy

Move fast without skipping the thinking. We ship quickly because we have systems and startup-specific patterns, not because we cut corners.

Speed meets strategy

Move fast without skipping the thinking. We ship quickly because we have systems and startup-specific patterns, not because we cut corners.

Speed meets strategy

Embedded partnership

No agency handoffs or waiting days for feedback. We work in your Slack and move like your team because we are your team.

Embedded partnership

No agency handoffs or waiting days for feedback. We work in your Slack and move like your team because we are your team.

Embedded partnership

How we build our
UI UX design team

Every designer is vetted, trained, and backed by senior oversight.

Step 01

Top 1% selection

We accept less than 3% of applicants globally. Portfolio reviews, live design challenges, and communication tests filter for strategic thinkers, not just executors.

Step 02

Training

Before touching client work, designers complete our bootcamp: startup UX frameworks, business thinking, and quality standards. They learn to think like founders.

Step 03

Weekly feedback

Every designer gets reviewed by lead designers, peers, and client feedback. Multiple checkpoints ensure quality and strategic alignment throughout projects.

Step 03

Research-driven

We train designers to validate with data. User interviews, behavioral analysis, and testing frameworks come before execution. No assumptions.

Explore our designers projects

How your UI UX design team works

We hand-match your team based on your industry, product complexity, and working style.

Your designer

Fully dedicated

Deeply embedded in your workflow, iterating fast and owning strategy and execution. All design, all attention, all yours.

Product Manager

Strategic oversight

Your ops go-to person. Priority-driven and focused on keeping everything aligned and moving.

A team that feels embedded, moves at your speed, and builds with you.

What founders say about working with us

Ankur Rustagi
CEO at Sero AI
“
“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”
Tanveer Gil
CEO at Traycer
“
“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”
Shiv Sakhuja
CEO at Athina
“
“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”
Stephen Llevano
CEO at Capabuild
“
“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”
Jacob Gable
CTO at Traktive
“
“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”
Kevan
Founder at Kilidestination
“
“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”
Sharon Joseph
CEO at Crewasis
“
“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”
Austin Rosenbaum
CEO at Demand IQ
“
“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”
Elif Kinli
CTO at Double Nickel
“
"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."
Obinna Emenike
CEO at Procision
“
"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

Ankur Rustagi
CEO at Sero AI
“
“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”
Tanveer Gil
CEO at Traycer
“
“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”
Shiv Sakhuja
CEO at Athina
“
“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”
Stephen Llevano
CEO at Capabuild
“
“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”
Jacob Gable
CTO at Traktive
“
“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”
Kevan
Founder at Kilidestination
“
“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”
Sharon Joseph
CEO at Crewasis
“
“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”
Austin Rosenbaum
CEO at Demand IQ
“
“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”
Elif Kinli
CTO at Double Nickel
“
"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."
Obinna Emenike
CEO at Procision
“
"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

Ankur Rustagi
CEO at Sero AI
“
“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”
Tanveer Gil
CEO at Traycer
“
“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”
Shiv Sakhuja
CEO at Athina
“
“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”
Stephen Llevano
CEO at Capabuild
“
“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”
Jacob Gable
CTO at Traktive
“
“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”
Kevan
Founder at Kilidestination
“
“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”
Sharon Joseph
CEO at Crewasis
“
“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”
Austin Rosenbaum
CEO at Demand IQ
“
“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”
Elif Kinli
CTO at Double Nickel
“
"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."
Obinna Emenike
CEO at Procision
“
"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

Ankur Rustagi
CEO at Sero AI
“
“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”
Tanveer Gil
CEO at Traycer
“
“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”
Shiv Sakhuja
CEO at Athina
“
“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”
Stephen Llevano
CEO at Capabuild
“
“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”
Jacob Gable
CTO at Traktive
“
“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”
Kevan
Founder at Kilidestination
“
“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”
Sharon Joseph
CEO at Crewasis
“
“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”
Austin Rosenbaum
CEO at Demand IQ
“
“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”
Elif Kinli
CTO at Double Nickel
“
"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."
Obinna Emenike
CEO at Procision
“
"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

The people behind design

Headquartered in San Francisco, CA

We're 25+ team members who've shipped 170+ projects across multiple industries.
We've seen what kills adoption and what drives growth.
That pattern recognition? It's yours now.

When we started Foundey, it wasn’t to build another design studio. It came from watching too many strong ideas struggle because the product didn’t have the structure it needed to grow.

Not a lack of ambition or talent, just decisions made too fast without a foundation that could hold up over time.

Foundey exists to change that. We work closely with teams, stay near the hard decisions, and treat design as the structure behind everything that comes next.

If you’re building something you want to last, not just launch, we’re here to build it with you.

Isabel Seabra

Founder & COO at Foundey

Ready to ship your product?

Let's talk!

About Foundey: your strategic UI UX design partner

Foundey was built around one simple idea: good products need a strong foundation. We’re designers who work closely with product teams to make sure what’s being built can hold up as it grows.

How we think about design

Three principles that shape every project we touch.

Founder-first thinking

Founder-first thinking

We optimize for your business goals. Every decision connects to metrics that matter: conversion, retention, funding.

Founder-first thinking

We optimize for your business goals. Every decision connects to metrics that matter: conversion, retention, funding.

Founder-first thinking

Speed meets strategy

Speed meets strategy

Move fast without skipping the thinking. We ship quickly because we have systems and startup-specific patterns, not because we cut corners.

Speed meets strategy

Move fast without skipping the thinking. We ship quickly because we have systems and startup-specific patterns, not because we cut corners.

Speed meets strategy

Embedded partnership

Embedded partnership

No agency handoffs or waiting days for feedback. We work in your Slack and move like your team because we are your team.

Embedded partnership

No agency handoffs or waiting days for feedback. We work in your Slack and move like your team because we are your team.

Embedded partnership

How we build ourUI UX design team

Every designer is vetted, trained, and backed by senior oversight.

Top 1% selection

Training

Weekly feedback

Research-driven

How your UI UX design team works

We hand-match your team based on your industry, product complexity, and working style.

Your designer

Deeply embedded in your workflow, iterating fast and owning strategy and execution. All design, all attention, all yours.

Product Manager

Your ops go-to person. Priority-driven and focused on keeping everything aligned and moving.

A team that feels embedded, moves at your speed, and builds with you.

What founders say about working with us

“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”

“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”

“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”

“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”

“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”

“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”

“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”

"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."

"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”

“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”

“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”

“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”

“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”

“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”

“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”

"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."

"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”

“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”

“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”

“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”

“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”

“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”

“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”

"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."

"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

What founders say about working with us

“Thorough, creative and diligent. They are impressive at understanding requirements, doing research and producing functional designs. Will not regret, give them a try.”

“Our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.”

“I highly recommend working with Foundey. Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.”

“From the first day we kicked off, they transformed our mobile app and guided us through envisioning major web platform features. Their design prowess is unmatched! #DesignMasters”

“It's been great working with them. The communication of what they are working on has been great and they've been able to take our ambiguous direction and fill in the details well.”

“After Isabel and her team redesigned our website, our conversions jumped by 500%. It made me realise a great site isn’t just about UI. It’s about aligning the messaging with your ideal customer.”

“Foundey stands by their word: ‘BRING EVERY FOUNDER'S VISIONS TO LIFE.’ I worked with the team and within 5 days we developed and launched our new site at budget.”

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.”

"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."

"I enjoyed working with the design team. They helped us build a product that received beautiful feedback. They were very responsive and available."

The people behind design

Foundey was built around one simple idea: good products need a strong foundation.

We’re designers who work closely with product teams to make sure what’s being built can hold up as it grows.

How we build our
UI UX design team

We're 25+ team members who've shipped 170+ projects across multiple industries.
We've seen what kills adoption and what drives growth.
That pattern recognition? It's yours now.