Uitify is now
Enabling Scalable Mental Health Care for Families
Provinding affordable and complete healthcare for the whole family.
Reach out people that need support and don't know how and when to do it.
Product
Product
Product
What we did
01.
Identified User Friction Points Impacting Retention
02.
Enhanced Navigation to Improve User Engagement
03.
Structured Content To Promote Conversion
04.
Redesigned Interface to Build Confidence and Reduce Drop-Off
What we did
01.
Identified User Friction Points Impacting Retention
02.
Enhanced Navigation to Improve User Engagement
03.
Structured Content To Promote Conversion
04.
Redesigned Interface to Build Confidence and Reduce Drop-Off
What we did
01.
Identified User Friction Points Impacting Retention
02.
Enhanced Navigation to Improve User Engagement
03.
Structured Content To Promote Conversion
04.
Redesigned Interface to Build Confidence and Reduce Drop-Off
Overview
Little Otter was changing strategy from children’s to family mental health care, targeting families hesitant about healthcare due to cost. Their Family Mental Health Checkup report, though valuable and free, saw low engagement with users spending under 30 seconds on it.
We partnered with Little Otter to redesign the report, improving navigation and reducing cognitive load to boost engagement, conversion, and retention turning the report into a trusted, supportive tool for families.
Overview
Little Otter was changing strategy from children’s to family mental health care, targeting families hesitant about healthcare due to cost. Their Family Mental Health Checkup report, though valuable and free, saw low engagement with users spending under 30 seconds on it.
We partnered with Little Otter to redesign the report, improving navigation and reducing cognitive load to boost engagement, conversion, and retention turning the report into a trusted, supportive tool for families.
Overview
Little Otter was changing strategy from children’s to family mental health care, targeting families hesitant about healthcare due to cost. Their Family Mental Health Checkup report, though valuable and free, saw low engagement with users spending under 30 seconds on it.
We partnered with Little Otter to redesign the report, improving navigation and reducing cognitive load to boost engagement, conversion, and retention turning the report into a trusted, supportive tool for families.
01
Identified User Friction Points Impacting Retention
Building Emotional Connection and Trust
The initial signup flow lacked emotional appeal and suggested that the app was only for children.
We redesigned onboarding to be more family-focused, redesigning playful illustrations and bringing human faces of care coordinators.
Clear messaging about booking real consultations, along with personalized interactive elements, helped users feel supported and confident improving activation and retention.
01
Identified User Friction Points Impacting Retention
Building Emotional Connection and Trust
The initial signup flow lacked emotional appeal and suggested that the app was only for children.
We redesigned onboarding to be more family-focused, redesigning playful illustrations and bringing human faces of care coordinators.
Clear messaging about booking real consultations, along with personalized interactive elements, helped users feel supported and confident improving activation and retention.
01
Identified User Friction Points Impacting Retention
Building Emotional Connection and Trust
The initial signup flow lacked emotional appeal and suggested that the app was only for children.
We redesigned onboarding to be more family-focused, redesigning playful illustrations and bringing human faces of care coordinators.
Clear messaging about booking real consultations, along with personalized interactive elements, helped users feel supported and confident improving activation and retention.
02
Enhanced Navigation to Improve User Engagement
The onboarding was updated to work on mobile, ensure the user wans't dropping and get the information of the family as he goes.
We made changes like choosing where to place the login wall, when to show the pricing information, giving option to skip adding family, having WOW moments in the flow to keep the user engaged.
02
Enhanced Navigation to Improve User Engagement
The onboarding was updated to work on mobile, ensure the user wans't dropping and get the information of the family as he goes.
We made changes like choosing where to place the login wall, when to show the pricing information, giving option to skip adding family, having WOW moments in the flow to keep the user engaged.
02
Enhanced Navigation to Improve User Engagement
The onboarding was updated to work on mobile, ensure the user wans't dropping and get the information of the family as he goes.
We made changes like choosing where to place the login wall, when to show the pricing information, giving option to skip adding family, having WOW moments in the flow to keep the user engaged.
03
Structured Content for Clearer Insights and Action
Even if family don't have a care provided in their state, they could get supported filling Family Mental Health Checkup Report.
This report was reorganized into smaller, digestible sections with enhanced summaries that highlight critical family mental health insights.
This clear structure helps users quickly understand and act on the information, improving engagement and driving better health outcomes. Simplifying content delivery also supports higher retention and positions the report as a trusted resource.
03
Structured Content for Clearer Insights and Action
Even if family don't have a care provided in their state, they could get supported filling Family Mental Health Checkup Report.
This report was reorganized into smaller, digestible sections with enhanced summaries that highlight critical family mental health insights.
This clear structure helps users quickly understand and act on the information, improving engagement and driving better health outcomes. Simplifying content delivery also supports higher retention and positions the report as a trusted resource.
03
Structured Content for Clearer Insights and Action
Even if family don't have a care provided in their state, they could get supported filling Family Mental Health Checkup Report.
This report was reorganized into smaller, digestible sections with enhanced summaries that highlight critical family mental health insights.
This clear structure helps users quickly understand and act on the information, improving engagement and driving better health outcomes. Simplifying content delivery also supports higher retention and positions the report as a trusted resource.
04
Redesigned Interface to Build Confidence and Reduce Drop-Off
A MVP was created to ensure user would now where to go and preserve Little Otter's branding.
After that a new system was created to migrate from Healthie whitelabel and have a single place for the company;s communication.
This clean, purposeful design reduces cognitive overload, builds user trust, and encourages deeper engagement. The result is a smoother user journey that lowers drop-off rates and supports sustained growth.
04
Redesigned Interface to Build Confidence and Reduce Drop-Off
A MVP was created to ensure user would now where to go and preserve Little Otter's branding.
After that a new system was created to migrate from Healthie whitelabel and have a single place for the company;s communication.
This clean, purposeful design reduces cognitive overload, builds user trust, and encourages deeper engagement. The result is a smoother user journey that lowers drop-off rates and supports sustained growth.
04
Redesigned Interface to Build Confidence and Reduce Drop-Off
A MVP was created to ensure user would now where to go and preserve Little Otter's branding.
After that a new system was created to migrate from Healthie whitelabel and have a single place for the company;s communication.
This clean, purposeful design reduces cognitive overload, builds user trust, and encourages deeper engagement. The result is a smoother user journey that lowers drop-off rates and supports sustained growth.
