Uitify is now
Empowering Brazilians with one seamless, borderless wallet.
Empowering Brazilians with
one seamless, borderless wallet.
Enabling freelancers and businesses to receive and send money globally.
Providing world-class crypto conversion with transparent rates and zero taxes.
Branding
Product
Website
Overview
Ruvo had achieved product–market fit with a powerful wallet for Brazilians, but its growth funnel was leaking.
The website failed to build the recognition and trust needed for a cautious, currency-savvy audience.
Meanwhile, the mobile app was not aligned with the brand’s all-in-one value proposition and lacked general visual polish.
The strategic challenge was to architect a cohesive digital experience that could guide users from initial curiosity through interactive onboarding into long-term engagement.
Our partnership focused on rapid execution: delivering a conversion-optimized website within one week, and applying and refining the mobile app UI/UX to solidify Ruvo as the go-to wallet for Brazilians.
Overview
Ruvo had achieved product–market fit with a powerful wallet for Brazilians, but its growth funnel was leaking.
The website failed to build the recognition and trust needed for a cautious, currency-savvy audience.
Meanwhile, the mobile app was not aligned with the brand’s all-in-one value proposition and lacked general visual polish.
The strategic challenge was to architect a cohesive digital experience that could guide users from initial curiosity through interactive onboarding into long-term engagement.
Our partnership focused on rapid execution: delivering a conversion-optimized website within one week, and applying and refining the mobile app UI/UX to solidify Ruvo as the go-to wallet for Brazilians.
Overview
Ruvo had achieved product–market fit with a powerful wallet for Brazilians, but its growth funnel was leaking.
The website failed to build the recognition and trust needed for a cautious, currency-savvy audience.
Meanwhile, the mobile app was not aligned with the brand’s all-in-one value proposition and lacked general visual polish.
The strategic challenge was to architect a cohesive digital experience that could guide users from initial curiosity through interactive onboarding into long-term engagement.
Our partnership focused on rapid execution: delivering a conversion-optimized website within one week, and applying and refining the mobile app UI/UX to solidify Ruvo as the go-to wallet for Brazilians.
Overview
Ruvo had achieved product–market fit with a powerful wallet for Brazilians, but its growth funnel was leaking.
The website failed to build the recognition and trust needed for a cautious, currency-savvy audience.
Meanwhile, the mobile app was not aligned with the brand’s all-in-one value proposition and lacked general visual polish.
The strategic challenge was to architect a cohesive digital experience that could guide users from initial curiosity through interactive onboarding into long-term engagement.
Our partnership focused on rapid execution: delivering a conversion-optimized website within one week, and applying and refining the mobile app UI/UX to solidify Ruvo as the go-to wallet for Brazilians.
00
What we did
What we did
01.
Create a strong key visual from previous branding
02.
Design systems + asset library for scalability
03.
Design a new website for brand awareness
04.
Redesign the mobile app for branding and usability
00
What we did
What we did
01.
Create a strong key visual from previous branding
02.
Design systems + asset library for scalability
03.
Design a new website for brand awareness
04.
Redesign the mobile app for branding and usability
00
What we did
What we did
01.
Create a strong key visual from previous branding
02.
Design systems + asset library for scalability
03.
Design a new website for brand awareness
04.
Redesign the mobile app for branding and usability
00
What we did
What we did
01.
Create a strong key visual from previous branding
02.
Design systems + asset library for scalability
03.
Design a new website for brand awareness
04.
Redesign the mobile app for branding and usability
01
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side.
For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors.
We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
01
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side.
For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors.
We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
01
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side.
For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors.
We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
01
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side.
For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors.
We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
Development
Security Breach: This should display a generic message that does not reveal whether an email has an account or not.
This approach reduces the risk of exposing user information and helps prevent potential attacks from malicious actors, such as brute-force hacking attempts.
Accessibility
The contrast between the different states of the input component is too low.
Additionally, the primary button does not meet WCAG 2.0 contrast ratio requirements for AAA level compliance.
Improving these aspects will enhance accessibility and ensure a better user experience.
02
Design systems + asset library for scalability
Overview
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution.
We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
02
Design systems + asset library for scalability
Overview
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution.
We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
02
Design systems + asset library for scalability
Overview
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution.
We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
02
Design systems + asset library for scalability
Overview
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution.
We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
Overview
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
Overview
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
Overview
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
Overview
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
03
Design a new website for brand awareness
Overview
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built.
We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
03
Design a new website for brand awareness
Overview
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built.
We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
03
Design a new website for brand awareness
Overview
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built.
We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
03
Design a new website for brand awareness
Overview
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built.
We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
04
Redesign the mobile app for branding and usability
Overview
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
04
Redesign the mobile app for branding and usability
Overview
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
04
Redesign the mobile app for branding and usability
Overview
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
04
Redesign the mobile app for branding and usability
Overview
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
Overview
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states.
We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Overview
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states.
We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Overview
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states.
We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Overview
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states.
We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
