Uitify is now
Apr 3, 2025
Traktive
Designed the MVP from the ground up, creating a tailored experience and custom assets aligned with the ideal customer profile.
Graphic Design
Product
Website
Product Overview
Traktive serves small to medium rail shippers and larger enterprises needing visibility and efficiency improvements in rail operations.
Project Overview
We were responsible for designing the MVP concept from the ground up, as well as providing a custom asset library to support the project's requirements and build a customized user experience for their ideal customer profile.
Challenge
Simplifying data complexity and analysis from large datasets to provide actionable insights for teams without sophisticated softwares or tools. Create a easy to use, friendly solutions to drive adoptions from a conservative industry. Provide a powerful solution for preventing and resolving demurrage fees, a persistent problem rail logistics.
Solution
AI-powered dashboard that reveal trends, patterns, and optimization opportunities with real-time updates that highlight areas for cost savings and operational efficiencies.
Demurrage protection alerts to identify high-risk shipments prone to demurrage charges and provide recommendations to mitigate these costs in advance.
Accurate railcar tracking, reducing delays, ensuring optimal asset utilization, and providing insights into fleet usage that improve allocation, minimize idle time, and avoid unnecessary leasing expenses.
Real-time shipment tracking provides accurate location updates, while proactive notifications provide early warning of potential delays, enabling preemptive action and seamless status sharing with customers to improve communication and transparency.
Graphic Design
A creative and impactful graphic design created to reflect the brand's identity and effectively communicate the message.
Website Design
From concept to deployment, we created a website that embodies the client’s brand while prioritizing usability and scalability.
