Faster activation. Enterprise credibility. A product that raised Series A.
Developers signed up and left before they ever got to see what CodeRabbit could do. We rebuilt the experience end to end and shipped alongside engineering instead of behind it. Series A followed.
Product
Branding
Video
Graphic Design
Faster activation. Enterprise credibility. A product that raised Series A.
Developers signed up and left before they ever got to see what CodeRabbit could do. We rebuilt the experience end to end and shipped alongside engineering instead of behind it. Series A followed.
Product
Graphic Design
Branding
Video
Faster activation. Enterprise credibility. A product that raised Series A.
Developers signed up and left before they ever got to see what CodeRabbit could do. We rebuilt the experience end to end and shipped alongside engineering instead of behind it. Series A followed.
Product
Branding
Video
Graphic Design
INDUSTRY
Dev Tool
YEAR OF ENGAGEMENT
2023-2024
HEADQUARTERS
USA
IMPACT
Series A
Fundraised
2 months
Full Web + Brand + Product Launch
INDUSTRY
Dev Tool
YEAR OF ENGAGEMENT
2023-2024
HEADQUARTERS
USA
IMPACT
Series A
Fundraised
2 months
Full Web + Brand + Product Launch
INDUSTRY
Dev Tool
YEAR OF ENGAGEMENT
2023-2024
HEADQUARTERS
USA
IMPACT
Series A
Fundraised
2 months
Full Web + Brand + Product Launch
Overview
CodeRabbit is an AI-powered code review tool that automatically reviews pull requests and gives developers line-by-line feedback across GitHub, GitLab, Azure, and Bitbucket. Trusted by 15,000 teams across 6 million repositories. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
Overview
CodeRabbit is an AI-powered code review tool that automatically reviews pull requests and gives developers line-by-line feedback across GitHub, GitLab, Azure, and Bitbucket. Trusted by 15,000 teams across 6 million repositories. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
Overview
CodeRabbit is an AI-powered code review tool that automatically reviews pull requests and gives developers line-by-line feedback across GitHub, GitLab, Azure, and Bitbucket. Trusted by 15,000 teams across 6 million repositories. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
WHAT WE DID
01
Design that shipped with engineering, not after it
02
From sign-up to first AI review in one session.
03
Making the AI more useful from the first repository connected
04
One design system built to move as fast as the product
WHAT WE DID
01
Design that shipped with engineering, not after it
02
From sign-up to first AI review in one session.
03
Making the AI more useful from the first repository connected
04
One design system built to move as fast as the product
WHAT WE DID
01
Design that shipped with engineering, not after it
02
From sign-up to first AI review in one session.
03
Making the AI more useful from the first repository connected
04
One design system built to move as fast as the product
01
Growth & Acquisition
Design that shipped with engineering, not after it
CodeRabbit was growing fast. But design was always one step behind engineering, catching up to decisions already made. Every delay meant a slower launch and a less polished product reaching developers. We embedded directly into their workflow. No handoff queue, no async back-and-forth. Design decisions happened in the same sprint as the features they served. The product shipped faster and with more visual consistency across every release. Design became part of the growth engine, not a tax on it. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
01
Growth & Acquisition
Design that shipped with engineering, not after it
CodeRabbit was growing fast. But design was always one step behind engineering, catching up to decisions already made. Every delay meant a slower launch and a less polished product reaching developers. We embedded directly into their workflow. No handoff queue, no async back-and-forth. Design decisions happened in the same sprint as the features they served. The product shipped faster and with more visual consistency across every release. Design became part of the growth engine, not a tax on it. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
01
Growth & Acquisition
Design that shipped with engineering, not after it
CodeRabbit was growing fast. But design was always one step behind engineering, catching up to decisions already made. Every delay meant a slower launch and a less polished product reaching developers. We embedded directly into their workflow. No handoff queue, no async back-and-forth. Design decisions happened in the same sprint as the features they served. The product shipped faster and with more visual consistency across every release. Design became part of the growth engine, not a tax on it. By studying real user behavior and technical workflows, we were able to design a more intuitive structure that aligns with how developers actually manage their projects.
Product
Usability
Developers who signed up for CodeRabbit were dropping off before they connected their first repository. The onboarding asked too much too soon. Users had to figure out the product before they could see what it could do for them.
We redesigned the onboarding flow around one goal: get every developer to their first AI-powered code review in a single session. Fewer steps, clearer direction, and a faster path to the moment that proves the value.
Developers now reach their first review faster. Fewer developers dropped off before they saw what the product could do.
Product
Usability
Developers who signed up for CodeRabbit were dropping off before they connected their first repository. The onboarding asked too much too soon. Users had to figure out the product before they could see what it could do for them.
We redesigned the onboarding flow around one goal: get every developer to their first AI-powered code review in a single session. Fewer steps, clearer direction, and a faster path to the moment that proves the value.
Developers now reach their first review faster. Fewer developers dropped off before they saw what the product could do.
02
Product Usability
From sign-up to first AI review in one session.
Developers who signed up for CodeRabbit were dropping off before they connected their first repository. The onboarding asked too much too soon. Users had to figure out the product before they could see what it could do for them. We redesigned the onboarding flow around one goal: get every developer to their first AI-powered code review in a single session. Fewer steps, clearer direction, and a faster path to the moment that proves the value. Developers now reach their first review faster. Less drop-off at the activation stage, more users who see what CodeRabbit can do before they decide whether to stay. The new experience focuses on clarity and efficiency, allowing developers to access insights faster while maintaining full control over their code review process.
02
Product Usability
From sign-up to first AI review in one session.
Developers who signed up for CodeRabbit were dropping off before they connected their first repository. The onboarding asked too much too soon. Users had to figure out the product before they could see what it could do for them. We redesigned the onboarding flow around one goal: get every developer to their first AI-powered code review in a single session. Fewer steps, clearer direction, and a faster path to the moment that proves the value. Developers now reach their first review faster. Less drop-off at the activation stage, more users who see what CodeRabbit can do before they decide whether to stay. The new experience focuses on clarity and efficiency, allowing developers to access insights faster while maintaining full control over their code review process.
02
Product Usability
From sign-up to first AI review in one session.
Developers who signed up for CodeRabbit were dropping off before they connected their first repository. The onboarding asked too much too soon. Users had to figure out the product before they could see what it could do for them. We redesigned the onboarding flow around one goal: get every developer to their first AI-powered code review in a single session. Fewer steps, clearer direction, and a faster path to the moment that proves the value. Developers now reach their first review faster. Less drop-off at the activation stage, more users who see what CodeRabbit can do before they decide whether to stay. The new experience focuses on clarity and efficiency, allowing developers to access insights faster while maintaining full control over their code review process.
03
Product Usability
Making the AI more useful from the first repository connected
To strengthen the product’s presence, we developed a clear visual identity supported by graphic design assets and motion content. CodeRabbit's AI was only as useful as the data it could access. If ingestion from a repository was slow or incomplete, the reviews were slower and less precise. The product's core value depended on something developers rarely saw. We redesigned the data ingestion experience to be faster and more transparent. Developers could see what the AI was reading, understand why it mattered, and trust the feedback it produced. Cleaner data in meant better reviews out. Developers got faster, more accurate feedback and understood why they could rely on it.
03
Product Usability
Making the AI more useful from the first repository connected
To strengthen the product’s presence, we developed a clear visual identity supported by graphic design assets and motion content. CodeRabbit's AI was only as useful as the data it could access. If ingestion from a repository was slow or incomplete, the reviews were slower and less precise. The product's core value depended on something developers rarely saw. We redesigned the data ingestion experience to be faster and more transparent. Developers could see what the AI was reading, understand why it mattered, and trust the feedback it produced. Cleaner data in meant better reviews out. Developers got faster, more accurate feedback and understood why they could rely on it.
03
Product Usability
Making the AI more useful from the first repository connected
To strengthen the product’s presence, we developed a clear visual identity supported by graphic design assets and motion content. CodeRabbit's AI was only as useful as the data it could access. If ingestion from a repository was slow or incomplete, the reviews were slower and less precise. The product's core value depended on something developers rarely saw. We redesigned the data ingestion experience to be faster and more transparent. Developers could see what the AI was reading, understand why it mattered, and trust the feedback it produced. Cleaner data in meant better reviews out. Developers got faster, more accurate feedback and understood why they could rely on it.
04
Enterprise Readiness
One design system built to move as fast as the product
We created motion videos and visual assets that translate complex technical processes into engaging, easy-to-understand content. As CodeRabbit scaled, the product had grown faster than any single set of rules could govern. Different screens had different patterns. Every new feature created new inconsistency. Enterprise buyers noticed. We built a design system from the ground up: shared patterns, design tokens, and guidelines that any engineer or designer on the team could ship from. One source of truth for the entire product. The team shipped faster with fewer design decisions to make from scratch. Enterprise buyers saw a consistent, credible product. The design system became the infrastructure that let CodeRabbit grow without breaking what it had built.
04
Enterprise Readiness
One design system built to move as fast as the product
We created motion videos and visual assets that translate complex technical processes into engaging, easy-to-understand content. As CodeRabbit scaled, the product had grown faster than any single set of rules could govern. Different screens had different patterns. Every new feature created new inconsistency. Enterprise buyers noticed. We built a design system from the ground up: shared patterns, design tokens, and guidelines that any engineer or designer on the team could ship from. One source of truth for the entire product. The team shipped faster with fewer design decisions to make from scratch. Enterprise buyers saw a consistent, credible product. The design system became the infrastructure that let CodeRabbit grow without breaking what it had built.
04
Enterprise Readiness
One design system built to move as fast as the product
We created motion videos and visual assets that translate complex technical processes into engaging, easy-to-understand content. As CodeRabbit scaled, the product had grown faster than any single set of rules could govern. Different screens had different patterns. Every new feature created new inconsistency. Enterprise buyers noticed. We built a design system from the ground up: shared patterns, design tokens, and guidelines that any engineer or designer on the team could ship from. One source of truth for the entire product. The team shipped faster with fewer design decisions to make from scratch. Enterprise buyers saw a consistent, credible product. The design system became the infrastructure that let CodeRabbit grow without breaking what it had built.
Making the right product decisions starts here
Making the right product decisions starts here
Reach product market fit and hypergrowth faster.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Point
Transforming a Vision into a Market-Ready Brand
A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems
22%
More Calls booked
50%
Shorter Time-to-market
Empowering freelancers with one seamless, borderless wallet.
Y Combinator-backed fintech enabling freelancers and businesses to receive and send money globally, including crypto.
2 months
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Point
Transforming a Vision into a Market-Ready Brand
A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems
22%
More Calls booked
50%
Shorter Time-to-market
Empowering freelancers with one seamless, borderless wallet.
Y Combinator-backed fintech enabling freelancers and businesses to receive and send money globally, including crypto.
2 months
Full Web + Product Rebrand
26%
Activation Rate
Point
Transforming a Vision into a Market-Ready Brand
A human-in-the-loop data intelligence platform that combines expert oversight with automation to build accurate, transparent, and auditable AI systems
22%
More Calls booked
50%
Shorter Time-to-market
Empowering freelancers with one seamless, borderless wallet.
Y Combinator-backed fintech enabling freelancers and businesses to receive and send money globally, including crypto.
2 months
Full Web + Product Rebrand
26%
Activation Rate