How we work

You bring the vision.
We bring professionals who get it.

You bring the vision.
We bring professionals
who get it.

Embedded with your team, we bring UX judgment and product instincts to create products users actually need.

40%

Conversion Lift

40%

Conversion Lift

40%

Conversion Lift

$525M 

Raised post-UI/UX

$525M 

Raised post-UI/UX

$525M 

Raised post-UI/UX

170+

Startups

170+

Startups

25+

team members

25+

team members

Trusted by leading startups.

Team structure

Strategy + Execution
as one embedded team

Strategy + Execution
as one embedded team

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

You get a dedicated designer and a design lead who owns strategy, backed by a broader studio you can bring in whenever the work needs more depth.

DESIGN LEAD

Strategy and product thinking

Supporting product decisions. Direction, strategy and tying design decisions to business goals.

DEDICATED DESIGNER

Execution end to end

Embedded in your Slack and Figma, owning day-to-day product design execution.

BROADER TEAM · ON TAP

A full studio, no extra hires

Added when the work needs them — the lead briefs them, so no onboarding cost.

• Brand

• Web

• Motion

• Graphic

• Research

• Development

• Brand

• Web

• Motion

• Graphic

• Research

• Development

The lead carries your context across the whole team, so you can scale support up or down without explaining everything again.

One partner, 3 ways to engage

Every startup needs something different. Pick the one that matches where you are right now.

HOURLY
Advisory
If you already have a designer, or a direction, and just need another brain in the room for the hard calls.
•Roadmap & product strategy
•Design & UX critique
•Also async in your Slack
MONTHLY
Retainer
If you want a designer fully dedicated to you, working on whatever comes up, like part of your own team.
WEEKLY
Sprint
If you have one clear goal, a launch, a fix, a validation, and no time to build a roadmap around it.

The real cost

Building the wrong thing is still expensive.

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

In a world where AI handles the 80%, the companies that survive are the ones who figured out the other 20% right. The judgment, the trust, UI polish, is where we support you.

Making the call no one's making

What to cut, what to build, what's next.

Making the call no one's making

What to cut, what to build, what's next.

Finding what users really need

Release after release, still guessing what sticks.

Finding what users really need

Release after release, still guessing what sticks.

Too much time spent orchestrating

Hours vanish into pipeline reviews while the product waits.

Too much time spent orchestrating

Hours vanish into pipeline reviews while the product waits.

Tokens go in, but the experience doesn't come out

The loops keep running. The user still feels lost.

Tokens go in, but the experience doesn't come out

The loops keep running. The user still feels lost.

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

Testimonials

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective. ”

1 / 4

Austin Rosenbaum

CEO @ DemandIQ

Saurav Bubber

Co-Founder @ FuseAI

Ahmed El Naggar

CEO @ GoAudience

Shiv Sakhuja

CEO @ Athina (YC W23)

Testimonials

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective. ”

1 / 4

Austin Rosenbaum

CEO @ DemandIQ

Saurav Bubber

Co-Founder @ FuseAI

Ahmed El Naggar

CEO @ GoAudience

Shiv Sakhuja

CEO @ Athina (YC W23)

The team

Real people. Real work

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

We're 25+ designers who've shipped 170+ projects across industries. We've seen what makes people trust a product, and what makes them quietly leave.

That instinct doesn't come from a course. It comes from doing the work, again and again, until you know the difference before the user does.

One team, spread across the map, always in sync

You'll work directly with a designer based near your time zone, backed by a senior team spread across US, Canada, Brasil, Portugal.

That means someone is almost always available when you need them, without losing the closeness of working with one dedicated person who actually knows your product.

world mapBRASILSAN FRANCISCONEW YORKSAN FRANCISCOTORONTOSAN FRANCISCOSÃO PAULOSAN FRANCISCOLISBONSAN FRANCISCOYEREVANSAN FRANCISCOLONDONSAN FRANCISCOSEOULSAN FRANCISCO

Services

Your all-in-one

embedded product team

Your all-in-one

embedded product team

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

Product Design

User research

Product strategy

Design systems

Usability testing

UX/UI design

Prototyping

UX Research

User interviews

Usability testing

Journey mapping

Surveys and analytics

Web Design

Responsive design

Landing pages

Framer development

SEO-ready structure

Visual Design

UI polish

Presentation design

Marketing visuals

Illustration

Iconography

Brand Design

Brand identity

Brand guidelines

Visual identity systems

Naming

Logo design

Motion Design

Micro-interactions

Product animation

Explainer videos

Motion graphics

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

Grow Faster

Reach product market fit and hypergrowth faster

We analyze your product and sales process, uncover fast improvements, and plan simple time-saving automations.

We analyze your product and sales process, uncover fast improvements, and plan simple time-saving automations.

Book a free call

Book a free call

Team structure

Strategy + Execution
as one embedded team

You get a dedicated designer and a design lead who owns strategy, backed by a broader studio you can bring in whenever the work needs more depth.

DESIGN LEAD

Strategy and product thinking

Supporting product decisions. Direction, strategy and tying design decisions to business goals.

DEDICATED DESIGNER

Execution end to end

Embedded in your Slack and Figma, owning day-to-day product design execution.

BROADER TEAM · ON TAP

A full studio, no extra hires

Added when the work needs them — the lead briefs them, so no onboarding cost.

• Brand

• Web

• Motion

• Graphic

• Research

• Development

• Brand

• Web

• Motion

• Graphic

• Research

• Development

The lead carries your context across the whole team, so you can scale support up or down without explaining everything again.

One team, spread across the map, always in sync

You'll work directly with a designer based near your time zone, backed by a senior team spread across US, Canada, Brasil, Portugal.

That means someone is almost always available when you need them, without losing the closeness of working with one dedicated person who actually knows your product.

world mapBRASILSAN FRANCISCONEW YORKSAN FRANCISCOTORONTOSAN FRANCISCOSÃO PAULOSAN FRANCISCOLISBONSAN FRANCISCOYEREVANSAN FRANCISCOLONDONSAN FRANCISCOSEOULSAN FRANCISCO

One team, spread across the map, always in sync

You'll work directly with a designer based near your time zone, backed by a senior team spread across US, Canada, Brasil, Portugal.

That means someone is almost always available when you need them, without losing the closeness of working with one dedicated person who actually knows your product.

world mapBRASILSAN FRANCISCONEW YORKSAN FRANCISCOTORONTOSAN FRANCISCOSÃO PAULOSAN FRANCISCOLISBONSAN FRANCISCOYEREVANSAN FRANCISCOLONDONSAN FRANCISCOSEOULSAN FRANCISCO