How we work

You bring the vision.
We bring professionals who get it

You bring the vision.
We bring professionals
who get it.

Embedded with your team, we bring UX judgment and product instincts to create products users actually need.

40%

Conversion Lift

40%

Conversion Lift

40%

Conversion Lift

$525M 

Raised post-UI/UX

$525M 

Raised post-UI/UX

$525M 

Raised post-UI/UX

170+

Startups

170+

Startups

25+

team members

25+

team members

Trusted by leading startups.

Team structure

Strategy + Execution
as one embedded team

Strategy + Execution
as one embedded team

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

You get a dedicated designer and a design lead who owns strategy, backed by a broader studio you can bring in whenever the work needs more depth.

DESIGN LEAD

Strategy and product thinking

Supporting product decisions. Direction, strategy and tying design decisions to business goals.

DEDICATED DESIGNER

Execution end to end

Embedded in your Slack and Figma, owning day-to-day product design execution.

BROADER TEAM · ON TAP

A full studio, no extra hires

Added when the work needs them — the lead briefs them, so no onboarding cost.

• Brand

• Web

• Motion

• Graphic

• Research

• Development

• Brand

• Web

• Motion

• Graphic

• Research

• Development

The lead carries your context across the whole team, so you can scale support up or down without explaining everything again.

One partner, 3 ways to engage

Every startup needs something different. Pick the one that matches where you are right now.

HOURLY
Advisory
If you already have a designer, or a direction, and just need another brain in the room for the hard calls.
•Roadmap & product strategy
•Design & UX critique
•Also async in your Slack
MONTHLY
Retainer
If you want a designer fully dedicated to you, working on whatever comes up, like part of your own team.
WEEKLY
Sprint
If you have one clear goal, a launch, a fix, a validation, and no time to build a roadmap around it.

Design x AI

The new era of design is hybrid

AI gets you to 80%. The last 20% is what makes it work.

Human (No AI Involved)
Good for Custom Product

Time

~0 weeks

~0 weeks

Quality

0%

0%

Hybrid (AI + Human)
Enterprise Ready

Time

~0 week

~0 week

Quality

0%

0%

AI (No human intervention)
Good for Demoware / MVP

Time

~0 day

~0 day

Quality

0%

0%

Why Hybrid

AI accelerates. Humans refine.

That final layer turns something usable into something valuable.

AI (No Human Intervention)

Fast execution and iteration

Rapid exploration

Handles repetitive tasks

Generates initial layouts

Human (No AI Involved)

Applies product thinking and judgement

Makes strategic decisions, refines UX

Ensures conversion and usability

Aligns with business goals

The real cost

Building the wrong thing is still expensive

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

In a world where AI handles the 80%, the companies that survive are the ones who figured out the other 20% right. The judgment, the trust, UI polish, is where we support you.

Making the call no one's making

What to cut, what to build, what's next.

Making the call no one's making

What to cut, what to build, what's next.

Finding what users really need

Release after release, still guessing what sticks.

Finding what users really need

Release after release, still guessing what sticks.

Too much time spent orchestrating

Hours vanish into pipeline reviews while the product waits.

Too much time spent orchestrating

Hours vanish into pipeline reviews while the product waits.

Tokens go in, but the experience doesn't come out

The loops keep running. The user still feels lost.

Tokens go in, but the experience doesn't come out

The loops keep running. The user still feels lost.

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

Testimonials

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective. ”

1 / 4

Austin Rosenbaum

CEO @ DemandIQ

Saurav Bubber

Co-Founder @ FuseAI

Ahmed El Naggar

CEO @ GoAudience

Shiv Sakhuja

CEO @ Athina (YC W23)

Testimonials

“I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective. ”

1 / 4

Austin Rosenbaum

CEO @ DemandIQ

Saurav Bubber

Co-Founder @ FuseAI

Ahmed El Naggar

CEO @ GoAudience

Shiv Sakhuja

CEO @ Athina (YC W23)

Services

Your all-in-one

embedded product team

Your all-in-one

embedded product team

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

Product Design

User research

Product strategy

Design systems

Usability testing

UX/UI design

Prototyping

UX Research

User interviews

Usability testing

Journey mapping

Surveys and analytics

Web Design

Responsive design

Landing pages

Framer development

SEO-ready structure

Visual Design

UI polish

Presentation design

Marketing visuals

Illustration

Iconography

Brand Design

Brand identity

Brand guidelines

Visual identity systems

Naming

Logo design

Motion Design

Micro-interactions

Product animation

Explainer videos

Motion graphics

Common questions

Frequently Asked Questions

What does a typical engagement look like?

Most of our work is an embedded partnership — a dedicated designer backed by a lead designer who owns strategy alongside you, not just execution. Most founders start on a monthly retainer, since priorities shift fast and an embedded partner needs to move with them. Prefer to test the waters first? You can start with a short, focused paid audit and redesign of one high-impact flow.

How is Foundey different from hiring a product designer?

A single hire gives you one skill set, one availability, and 3–6 months of ramp-up. We give you a full product pod — designer, strategist, and AI acceleration — from week one. And you can scale without headcount risk.

Do you offer a trial before we commit?

It depends on the partnership. For some founders, a short pilot (2–4 weeks) makes sense as a first step; for others, we move straight into the full engagement. We'll figure out what makes sense together, based on what you need to feel confident moving forward.

Do you work with early-stage or funded startups?

Both. We work with founders who need to design before they build, and with funded teams who need to scale design faster than hiring allows.

What industries do you specialize in?

SaaS, AI products, fintech, healthtech, and B2B platforms. But our process works for any startup that needs to move fast and make the right decisions.

What does a typical engagement look like?

Most of our work is an embedded partnership — a dedicated designer backed by a lead designer who owns strategy alongside you, not just execution. Most founders start on a monthly retainer, since priorities shift fast and an embedded partner needs to move with them. Prefer to test the waters first? You can start with a short, focused paid audit and redesign of one high-impact flow.

How is Foundey different from hiring a product designer?

A single hire gives you one skill set, one availability, and 3–6 months of ramp-up. We give you a full product pod — designer, strategist, and AI acceleration — from week one. And you can scale without headcount risk.

Do you offer a trial before we commit?

It depends on the partnership. For some founders, a short pilot (2–4 weeks) makes sense as a first step; for others, we move straight into the full engagement. We'll figure out what makes sense together, based on what you need to feel confident moving forward.

Do you work with early-stage or funded startups?

Both. We work with founders who need to design before they build, and with funded teams who need to scale design faster than hiring allows.

What industries do you specialize in?

SaaS, AI products, fintech, healthtech, and B2B platforms. But our process works for any startup that needs to move fast and make the right decisions.

Making the right product decisions starts here

Reach product market fit and hypergrowth faster

We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.

Book a free call

Book a free call

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

We know how hard is it to find the right designer

Every designer is vetted, trained, and backed by senior oversight.

Team structure

Strategy + Execution
as one embedded team

You get a dedicated designer and a design lead who owns strategy, backed by a broader studio you can bring in whenever the work needs more depth.

DESIGN LEAD

Strategy and product thinking

Supporting product decisions. Direction, strategy and tying design decisions to business goals.

DEDICATED DESIGNER

Execution end to end

Embedded in your Slack and Figma, owning day-to-day product design execution.

BROADER TEAM · ON TAP

A full studio, no extra hires

Added when the work needs them — the lead briefs them, so no onboarding cost.

• Brand

• Web

• Motion

• Graphic

• Research

• Development

• Brand

• Web

• Motion

• Graphic

• Research

• Development

The lead carries your context across the whole team, so you can scale support up or down without explaining everything again.