Our Approach

8 weeks to validated PMF

Startups are often built on conviction, but too often they’re built before that conviction is validated. We validate your conviction first, driving faster growth.

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See our work

See our work

Our Philosophy

Sales Market Fit (SMF) is the foundation that drives Product Market Fit (PMF)

Our Process

How we validate
product-market fit

01

Discovery & Customer Research

We learn the ICP you want to validate, your product, sales deck, and KPIs.

01

Discovery & Customer Research

We learn the ICP you want to validate, your product, sales deck, and KPIs.

01

Discovery & Customer Research

We learn the ICP you want to validate, your product, sales deck, and KPIs.

02

Positioning & Problem Statement

We outreach to 400+ of your ICP targets to test whether your problem and solution actually match market demand.

02

Positioning & Problem Statement

We outreach to 400+ of your ICP targets to test whether your problem and solution actually match market demand.

02

Positioning & Problem Statement

We outreach to 400+ of your ICP targets to test whether your problem and solution actually match market demand.

03

SMF Validation

Within 8 weeks, you know whether the product you're building is on track or where to pivot.

03

SMF Validation

Within 8 weeks, you know whether the product you're building is on track or where to pivot.

03

SMF Validation

Within 8 weeks, you know whether the product you're building is on track or where to pivot.

Why you must validate

Stop Wasting Time + Money

We don't just deliver your SMF/FMF or PMF playbook; we help you bypass the $100,000+ mistakes that most companies make getting there.

Cut 6 - 9 months by validating

Get a clear pulse on your current product.

Product development driven by market demand.

SMF defines the Sales Motion. The Sales Motion drives PMF

Growth Methodology

Company Transformation

We believe every company should find sales-market fit before product-market fit then build what people actually want.

Identify the Core ICP

Market Validation

Design and build the Product

Continuous Optimization

Outcomes we helped our clients achieve

Success

0%

Productivity increased,
as clear pre-build signal

0X

Faster decision-making

4X

Faster Decisions

0%

Reduced time to
Product Market Fit

-6 Months

To achieve PMF

Outcomes we helped our clients achieve

Success

0%

Productivity increased,
as clear pre-build signal

0X

Faster decision-making

4X

Faster Decisions

0%

Reduced time to
Product Market Fit

-6 Months

To achieve PMF

Most studios just execute. We validate first

Our Outcome = Sales

0%

Sales Conversion Rate increased,
as clear pre-build signal

0X

Faster decision-making

4X

Faster Decisions

0%

Reduced time to
Product Market Fit

-6 Months

To achieve PMF