Complete Product Design Audit · 5-day sprint

Complete Product Design Audit · 5-day sprint

Something in your product is costing you customers, revenue, and growth

The drop-off is there, but you don't know where the friction is or what to fix first. In a 5-day audit, our design team maps every flow, scores every issue, and hands you a prioritized fix roadmap.

The problem

You already know something's wrong

A complete product design audit. A 5-day sprint where a design expert team walks your whole product, finds the friction, and hands you a prioritized fix roadmap.

The drop-off is there. The churn is real. But you don't know where exactly it's breaking or what to fix first.

Users sign up, look around, and leave.

They never reached the moment that would've made them stay. You know where the drop happens. You don't know why.

Traffic is coming in. Paid customers aren't.

Something between "interested" and "I'm in" keeps breaking. You've ruled out pricing. You've ruled out the pitch. It's somewhere in the product.

Support flooded with "How do I…"

Support flooded with
"How do I…"

If users need instructions for simple tasks, it's a UX problem, not a user problem.

Features go unused

You built them for a reason, but users don't know they exist or how to find them.

What you get

A detailed 5-day audit, a Loom walkthrough, and a strategy session

A detailed
5-day audit, a Loom walkthrough, and a strategy session.

No vague advice. Concrete recommendations with severity ratings, root-cause hypotheses, and a phased fix roadmap.

01

Annotated audit deliverable

Every friction point mapped against five frameworks: Cognitive Load, Conversion Friction, Trust Architecture, Information Hierarchy, Feedback Loops.

01

Annotated audit deliverable

Every friction point mapped against five frameworks: Cognitive Load, Conversion Friction, Trust Architecture, Information Hierarchy, Feedback Loops.

01

Annotated audit deliverable

Every friction point mapped against five frameworks: Cognitive Load, Conversion Friction, Trust Architecture, Information Hierarchy, Feedback Loops.

02

Severity rating and impact analysis

Each issue scored by user impact and engineering effort, so you know what to fix first.

02

Severity rating and impact analysis

Each issue scored by user impact and engineering effort, so you know what to fix first.

02

Severity rating and impact analysis

Each issue scored by user impact and engineering effort, so you know what to fix first.

03

Strategy sessions with your team

Live walkthrough with our design expert team — senior designers and founder-level strategists. No junior associates.

03

Strategy sessions with your team

Live walkthrough with our design expert team — senior designers and founder-level strategists. No junior associates.

03

Strategy sessions with your team

Live walkthrough with our design expert team — senior designers and founder-level strategists. No junior associates.

04

30-60-90 day fix roadmap

What to fix this week, this month, and this quarter — in priority order.

04

30-60-90 day fix roadmap

What to fix this week, this month, and this quarter — in priority order.

04

30-60-90 day fix roadmap

What to fix this week, this month, and this quarter — in priority order.

Results from Foundey

Results from Foundey

Real reviews. Real impact, in numbers.

A design expert team, a five-day turnaround, and measurable business results — here's what founders say, and the impact the work delivers.

A design expert team, a five-day turnaround, and measurable business results — here's what founders say, and the impact the work delivers.

0+
0+

SaaS & AI products audited

+0%

Median activation lift after fixes

$

$

$

1.8M

1.8M

Pipeline influenced across clients

0days

From kickoff to fix roadmap

"We implemented the recent driver app changes 2 weeks ago, and it has boosted our end-to-end driver application conversion rate from 14.7% to 26.9%, even 30% at times."

DN

CTO @DoubleNickel

"The presentation was great, and the feedback validated our suspicions about where there is room for improvement. It also gave us clear ways to address those problems, so I appreciate the work that went into it."

Gregg Wygonik

CEO @Reflekta

Foundey, our go-to design partner at Traycer. From day one, they've felt like a seamless extension of our own team. Truly taking the time to understand our goals and consistently delivering fresh, impactful designs.

Tanveer

CEO @ Traycer

I’ve worked with plenty of designers, and Foundey stands out. I now consider them an extension of the Demand IQ team. Their work is incredibly high-quality and cost-effective.

Austin

CEO @ DemandIQ

Foundey Team went above and beyond to help us add a design system, and make our product more professional. Great team, great output and very reliable.

Shiv

CEO @ Athina (YC W23)

Trusted by leading startups.

Common questions

Frequently Asked Questions

What do I actually walk away with?

An annotated audit deliverable, severity ratings on every issue found, strategy sessions with our team, and a prioritized fix roadmap.

How is this different from an embedded partnership?

The audit is a fixed 5-day sprint with a clear deliverable. No retainer, no ongoing commitment, just a roadmap you can act on.

Do I need to know what's wrong before starting?

No. That's what the audit finds. If you already know exactly what's broken, you probably just need the fix, not the audit.

Who's actually doing the work?

Our design expert team, senior designers and founder-level strategists. No junior associates.

What happens after the 5 days?

You get the roadmap and can act on it yourself, or bring us in to execute it as your embedded design partner.

How does the qualification call work?

A short call to confirm scope and fit before the sprint starts, so the 5 days are spent on the right problems, not figuring out what to look at.

What do I actually walk away with?

An annotated audit deliverable, severity ratings on every issue found, strategy sessions with our team, and a prioritized fix roadmap.

How is this different from an embedded partnership?

The audit is a fixed 5-day sprint with a clear deliverable. No retainer, no ongoing commitment, just a roadmap you can act on.

Do I need to know what's wrong before starting?

No. That's what the audit finds. If you already know exactly what's broken, you probably just need the fix, not the audit.

Who's actually doing the work?

Our design expert team, senior designers and founder-level strategists. No junior associates.

What happens after the 5 days?

You get the roadmap and can act on it yourself, or bring us in to execute it as your embedded design partner.

How does the qualification call work?

A short call to confirm scope and fit before the sprint starts, so the 5 days are spent on the right problems, not figuring out what to look at.

Complete Product Design Audit • Full sprint, 5 days

Complete Product Design Audit • Full sprint, 5 days

Request the 5-day audit

A design expert team walks your whole product across a 5-day sprint and hands you a prioritized, evidence-backed fix roadmap.

A design expert team walks your whole product across a 5-day sprint and hands you a prioritized, evidence-backed fix roadmap.

Every flow run through five frameworks

Every flow run through five frameworks

Every finding scored by impact and effort

Every finding scored by impact and effort

Strategy sessions with your team

Strategy sessions with your team

30-60-90 day fix roadmap

30-60-90 day fix roadmap