Transform a Vision into a Market-Ready Brand
Redesign the platform with the goal of significantly enhancing the user experience and visual layout while also identifying and implementing strategic new features that will boost the product’s overall performance and value.
Branding
Graphic Design
Website
INDUSTRY
Data Intelligence
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
22%
More Calls Booked
50%
Shorter Time-to-market
INDUSTRY
Data Intelligence
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
22%
More Calls Booked
50%
Shorter Time-to-market
INDUSTRY
Data Intelligence
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
22%
More Calls Booked
50%
Shorter Time-to-market
WHAT WE DID
01
Strengthened brand positioning
02
A sharper web presence that turns discovery into qualified pipeline
03
High-impact brand presence across all touchpoints
WHAT WE DID
01
Strengthened brand positioning
02
A sharper web presence that turns discovery into qualified pipeline
03
High-impact brand presence across all touchpoints
WHAT WE DID
01
Strengthened brand positioning
02
A sharper web presence that turns discovery into qualified pipeline
03
High-impact brand presence across all touchpoints
01
Strategy
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain. We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
01
Strategy
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain. We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
01
Strategy
Strengthened brand positioning
As Perle AI stepped into the world of crypto, the brand was ready for a new chapter, one that went beyond data labs and algorithms. To separate its mission of building intelligent systems from the growing movement of human-powered labeling, the team created Perle Labs — a space where contributors could take part in AI development and be rewarded through blockchain. We helped turn this transformation into a visual identity that feels alive and human at its core — open enough to invite participation, and structured enough to earn trust. The result reflects a new kind of intelligence: one built not in isolation, but in collaboration, where humans and AI grow side by side, and every contribution becomes part of something greater.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Research
To begin, we built a mood board inspired by the crypto world, exploring visual references that could bridge technology, trust, and community. A new typeface was chosen to align with this evolving narrative, setting the tone for a refreshed identity.
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
Rebrand
From there, a distinct visual language emerged: gradients and glossy 3D elements paired with touches of glassmorphism, blending the cool precision of the “lab” (blue) with the warmth and energy of “Perle” (orange).
02
Website
A sharper web presence that turns discovery into qualified pipeline
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
02
Website
A sharper web presence that turns discovery into qualified pipeline
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
02
Website
A sharper web presence that turns discovery into qualified pipeline
The next step was bringing this new identity to life on Perle Labs website. Here, the challenge was clear: the product itself couldn’t be fully revealed. Instead of showing everything, we focused on what could be felt, selecting key features and interactions that best conveyed Perle’s value and intelligence.
03
Ads
High-impact brand presence across all touchpoints
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
03
Ads
High-impact brand presence across all touchpoints
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
03
Ads
High-impact brand presence across all touchpoints
A series of ads were designed in different social media formats to showcase the strengths of both Perle AI and Perle Labs. Some highlighted how the solution improves efficiency and simplifies everyday tasks, while others announced event calendars and new partnerships. Each piece was tailored to its platform, respecting the individuality of each brand — two separate identities, each with its own tone, purpose, and visual language.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
White Paper
Each white paper was designed to present scientific data in a clear and engaging way. The goal was to convey reliability and robustness while keeping the content accessible, ensuring the reader could grasp insights without feeling overwhelmed.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
Physical Materials
Banners, stickers, and t-shirts were designed to engage audiences at on-site events, aiming to build a strong sense of community through everyday-use items.
Making the right product decisions starts here
Making the right product decisions starts here
Reach product market fit and hypergrowth faster.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
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Reduced manual coordination
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