One roadmap, audiences people trust, a story that closes deals
GoAudience had a strong product, but inconsistent experiences made it feel less mature than it was. We unified the interface, validated Personas through user research, and helped turn a key white-label opportunity into a stronger sales story.
Product
Visual
One roadmap, audiences people trust, a story that closes deals
GoAudience had a strong product, but inconsistent experiences made it feel less mature than it was. We unified the interface, validated Personas through user research, and helped turn a key white-label opportunity into a stronger sales story.
Product
Visual
One roadmap, audiences people trust, a story that closes deals
GoAudience had a strong product, but inconsistent experiences made it feel less mature than it was. We unified the interface, validated Personas through user research, and helped turn a key white-label opportunity into a stronger sales story.
Product
Visual
INDUSTRY
Marketing
YEAR OF ENGAGEMENT
2025 - 2026
HEADQUARTERS
USA
IMPACT
2x
Faster User Workflows
50%
Shorter time-to-market
INDUSTRY
Marketing
YEAR OF ENGAGEMENT
2025 - 2026
HEADQUARTERS
USA
IMPACT
2x
Faster User Workflows
50%
Shorter time-to-market
INDUSTRY
Marketing
YEAR OF ENGAGEMENT
2025 - 2026
HEADQUARTERS
USA
IMPACT
2x
Faster User Workflows
50%
Shorter time-to-market
Overview
GoAudience is a decision layer for ecommerce brands that turns purchase data into daily, ranked decisions across acquisition, retention, and margin so teams stop running on guesswork and borrowed playbooks.
Overview
GoAudience is a decision layer for ecommerce brands that turns purchase data into daily, ranked decisions across acquisition, retention, and margin so teams stop running on guesswork and borrowed playbooks.
Overview
GoAudience is a decision layer for ecommerce brands that turns purchase data into daily, ranked decisions across acquisition, retention, and margin so teams stop running on guesswork and borrowed playbooks.
WHAT WE DID
01
Aligning product, GTM, and engineering around one roadmap
02
Making Personas something marketers actually trust
03
Fixing the inconsistency that made GoAudience look unfinished
04
Sharpening the GTM story that closes enterprise and agency deals
WHAT WE DID
01
Aligning product, GTM, and engineering around one roadmap
02
Making Personas something marketers actually trust
03
Fixing the inconsistency that made GoAudience look unfinished
04
Sharpening the GTM story that closes enterprise and agency deals
WHAT WE DID
01
Aligning product, GTM, and engineering around one roadmap
02
Making Personas something marketers actually trust
03
Fixing the inconsistency that made GoAudience look unfinished
04
Sharpening the GTM story that closes enterprise and agency deals
01
PRODUCT EVOLUTION
Fixing the product without stopping the business
GoAudience's product had grown feature-rich, but users didn't know where to start, and the founder's brief was blunt: people are overwhelmed, help them find clarity. A full redesign would take months GoAudience didn't have, and freezing a growing, revenue-generating product to rebuild it risked the momentum and customers it already had. We treated it as a sequencing decision, not a redesign decision: prioritize the flows causing the most overwhelm, ship fixes weekly so the product never stopped selling, and use AI only where it removed a decision instead of adding one. GoAudience never went dark. The product got measurably less overwhelming every week, and the business kept closing deals and onboarding users the entire time instead of betting revenue on one big relaunch.
01
PRODUCT EVOLUTION
Fixing the product without stopping the business
GoAudience's product had grown feature-rich, but users didn't know where to start, and the founder's brief was blunt: people are overwhelmed, help them find clarity. A full redesign would take months GoAudience didn't have, and freezing a growing, revenue-generating product to rebuild it risked the momentum and customers it already had. We treated it as a sequencing decision, not a redesign decision: prioritize the flows causing the most overwhelm, ship fixes weekly so the product never stopped selling, and use AI only where it removed a decision instead of adding one. GoAudience never went dark. The product got measurably less overwhelming every week, and the business kept closing deals and onboarding users the entire time instead of betting revenue on one big relaunch.
01
PRODUCT EVOLUTION
Fixing the product without stopping the business
GoAudience's product had grown feature-rich, but users didn't know where to start, and the founder's brief was blunt: people are overwhelmed, help them find clarity. A full redesign would take months GoAudience didn't have, and freezing a growing, revenue-generating product to rebuild it risked the momentum and customers it already had. We treated it as a sequencing decision, not a redesign decision: prioritize the flows causing the most overwhelm, ship fixes weekly so the product never stopped selling, and use AI only where it removed a decision instead of adding one. GoAudience never went dark. The product got measurably less overwhelming every week, and the business kept closing deals and onboarding users the entire time instead of betting revenue on one big relaunch.
Pain points
• A low-touch onboarding flow reduced activation and slowed user's path to value. • Missing progress updates during the 72-hour audience export created uncertainty, repeated attempts and increased support tickets. • An unclear prompt flow led to inconsistent outputs and lowered perceived product value. • Dense, repetitive cards and weak hierarchy made audiences hard to compare and scan. • Limited engagement and upgrade paths weakened retention and reduced expansion opportunities.
Pain points
• A low-touch onboarding flow reduced activation and slowed user's path to value. • Missing progress updates during the 72-hour audience export created uncertainty, repeated attempts and increased support tickets. • An unclear prompt flow led to inconsistent outputs and lowered perceived product value. • Dense, repetitive cards and weak hierarchy made audiences hard to compare and scan. • Limited engagement and upgrade paths weakened retention and reduced expansion opportunities.
Pain points
• A low-touch onboarding flow reduced activation and slowed user's path to value. • Missing progress updates during the 72-hour audience export created uncertainty, repeated attempts and increased support tickets. • An unclear prompt flow led to inconsistent outputs and lowered perceived product value. • Dense, repetitive cards and weak hierarchy made audiences hard to compare and scan. • Limited engagement and upgrade paths weakened retention and reduced expansion opportunities.
“What makes Foundey truly stand out is that they’re not just designers, they’re product thinkers. They don’t stop at making things look beautiful, they dive deep into the business, ask the right questions, and design with purpose.Every conversation starts with why: why users behave a certain way, why a flow matters to conversions, why this feature drives growth.”
Ahmed El Naggar
CEO @ GoAudience
“What makes Foundey truly stand out is that they’re not just designers, they’re product thinkers. They don’t stop at making things look beautiful, they dive deep into the business, ask the right questions, and design with purpose.Every conversation starts with why: why users behave a certain way, why a flow matters to conversions, why this feature drives growth.”
Ahmed El Naggar
CEO @ GoAudience
“What makes Foundey truly stand out is that they’re not just designers, they’re product thinkers. They don’t stop at making things look beautiful, they dive deep into the business, ask the right questions, and design with purpose.Every conversation starts with why: why users behave a certain way, why a flow matters to conversions, why this feature drives growth.”
Austin Rosenbaum
CEO @ DemandIQ
02
VALIDATED ONBOARDING
Making Personas something marketers actually trust
GoAudience's core idea, AI-generated audience segments called Personas, only works if marketers trust groupings they didn't create themselves. A generic feature tour doesn't answer the only question a busy marketer actually has: will this find me high-value customers? We built Personas onboarding around that question directly: problem, then plan, then data source, then where to send the audience, tested with real customers before shipping. A button moved because people missed it, and "plan selection" became "choose how much data to analyze" because people didn't understand it. Marketers now move from a real question to a working audience without a features tour in between, and Personas shipped with evidence from real users instead of a guess.
02
VALIDATED ONBOARDING
Making Personas something marketers actually trust
GoAudience's core idea, AI-generated audience segments called Personas, only works if marketers trust groupings they didn't create themselves. A generic feature tour doesn't answer the only question a busy marketer actually has: will this find me high-value customers? We built Personas onboarding around that question directly: problem, then plan, then data source, then where to send the audience, tested with real customers before shipping. A button moved because people missed it, and "plan selection" became "choose how much data to analyze" because people didn't understand it. Marketers now move from a real question to a working audience without a features tour in between, and Personas shipped with evidence from real users instead of a guess.
02
VALIDATED ONBOARDING
Making Personas something marketers actually trust
GoAudience's core idea, AI-generated audience segments called Personas, only works if marketers trust groupings they didn't create themselves. A generic feature tour doesn't answer the only question a busy marketer actually has: will this find me high-value customers? We built Personas onboarding around that question directly: problem, then plan, then data source, then where to send the audience, tested with real customers before shipping. A button moved because people missed it, and "plan selection" became "choose how much data to analyze" because people didn't understand it. Marketers now move from a real question to a working audience without a features tour in between, and Personas shipped with evidence from real users instead of a guess.
03
GTM ENABLEMENT
Sharpening the GTM story that closes enterprise and agency deals
GoAudience's sales team had a strong product but a hard story to tell fast, and a specific enterprise customer wanted to resell it under their own brand, a deal worth close to a third of revenue with a hard deadline. White-label wasn't a feature request, it was a channel GoAudience hadn't built or sold before. We built the white-label product, custom domains, logo, theming, and the Agency Partner Program pitch deck that carries GoAudience's story without a live walkthrough, positioning resale margin as revenue agencies keep. GoAudience closed the enterprise deal on schedule, and the same pitch now lets agencies buy in and resell GoAudience under their own brand without a founder in the room.
03
GTM ENABLEMENT
Sharpening the GTM story that closes enterprise and agency deals
GoAudience's sales team had a strong product but a hard story to tell fast, and a specific enterprise customer wanted to resell it under their own brand, a deal worth close to a third of revenue with a hard deadline. White-label wasn't a feature request, it was a channel GoAudience hadn't built or sold before. We built the white-label product, custom domains, logo, theming, and the Agency Partner Program pitch deck that carries GoAudience's story without a live walkthrough, positioning resale margin as revenue agencies keep. GoAudience closed the enterprise deal on schedule, and the same pitch now lets agencies buy in and resell GoAudience under their own brand without a founder in the room.
03
GTM ENABLEMENT
Sharpening the GTM story that closes enterprise and agency deals
GoAudience's sales team had a strong product but a hard story to tell fast, and a specific enterprise customer wanted to resell it under their own brand, a deal worth close to a third of revenue with a hard deadline. White-label wasn't a feature request, it was a channel GoAudience hadn't built or sold before. We built the white-label product, custom domains, logo, theming, and the Agency Partner Program pitch deck that carries GoAudience's story without a live walkthrough, positioning resale margin as revenue agencies keep. GoAudience closed the enterprise deal on schedule, and the same pitch now lets agencies buy in and resell GoAudience under their own brand without a founder in the room.
04
DESIGN SYSTEM
Fixing the inconsistency that made GoAudience look unfinished
GoAudience's product had grown to eight major sections, but colors were slightly off between screens, spacing was inconsistent, and buttons behaved differently depending on where you clicked. Marketers don't see the technical cause, they just see a company that doesn't have it together, and that costs credibility with the GTM team trying to sell the product as premium. We defined one set of colors, spacing, and interaction rules and reused them everywhere, from onboarding to billing, so a button behaves the same whether you're in Personas or account settings. What once felt like eight different products now works as one connected experience.
04
DESIGN SYSTEM
Fixing the inconsistency that made GoAudience look unfinished
GoAudience's product had grown to eight major sections, but colors were slightly off between screens, spacing was inconsistent, and buttons behaved differently depending on where you clicked. Marketers don't see the technical cause, they just see a company that doesn't have it together, and that costs credibility with the GTM team trying to sell the product as premium. We defined one set of colors, spacing, and interaction rules and reused them everywhere, from onboarding to billing, so a button behaves the same whether you're in Personas or account settings. What once felt like eight different products now works as one connected experience.
04
DESIGN SYSTEM
Fixing the inconsistency that made GoAudience look unfinished
GoAudience's product had grown to eight major sections, but colors were slightly off between screens, spacing was inconsistent, and buttons behaved differently depending on where you clicked. Marketers don't see the technical cause, they just see a company that doesn't have it together, and that costs credibility with the GTM team trying to sell the product as premium. We defined one set of colors, spacing, and interaction rules and reused them everywhere, from onboarding to billing, so a button behaves the same whether you're in Personas or account settings. What once felt like eight different products now works as one connected experience.
See more work from Foundey
See more work from Foundey
See more work from Foundey
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.