From generic chatbot to a legal team users trust
We repositioned InHouse around a clearer promise: getting legal work done. Then we redesigned the website, product workflows, and brand to bring it to life.
Product
Web
From generic chatbot to a legal team users trust
We repositioned InHouse around a clearer promise: getting legal work done. Then we redesigned the website, product workflows, and brand to bring it to life.
Product
Web
From generic chatbot to a legal team users trust
We repositioned InHouse around a clearer promise: getting legal work done. Then we redesigned the website, product workflows, and brand to bring it to life.
Product
Web
INDUSTRY
Legal AI
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
105%
Increased conversion in 45 days
3 months
Website redesign + Product Design + Brand Guidelines
INDUSTRY
Legal AI
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
105%
Increased conversion in 45 days
3 months
Website redesign + Product Design + Brand Guidelines
INDUSTRY
Legal AI
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
105%
Increased conversion in 45 days
3 months
Website redesign + Product Design + Brand Guidelines
Overview
Inhouse is an AI-native legal platform for SMBs. AI that drafts, reviews, and flags risk, backed by licensed attorneys for the work that needs a real license. The product runs on one rule: AI when you can, lawyers when you should. Our job was to make that rule legible in the product, the brand, and the site — not just true in theory.
Overview
Inhouse is an AI-native legal platform for SMBs. AI that drafts, reviews, and flags risk, backed by licensed attorneys for the work that needs a real license. The product runs on one rule: AI when you can, lawyers when you should. Our job was to make that rule legible in the product, the brand, and the site — not just true in theory.
Overview
Inhouse is an AI-native legal platform for SMBs. AI that drafts, reviews, and flags risk, backed by licensed attorneys for the work that needs a real license. The product runs on one rule: AI when you can, lawyers when you should. Our job was to make that rule legible in the product, the brand, and the site — not just true in theory.
WHAT WE DID
01
A website that turns legal needs into clear next steps
02
Designing a clearer path from AI assistance to completed work
03
Building the brand foundation Inhouse hadn't set yet
WHAT WE DID
01
A website that turns legal needs into clear next steps
02
Designing a clearer path from AI assistance to completed work
03
Building the brand foundation Inhouse hadn't set yet
WHAT WE DID
01
A website that turns legal needs into clear next steps
02
Designing a clearer path from AI assistance to completed work
03
Building the brand foundation Inhouse hadn't set yet
01
Website
Reframing the product around legal work, not legal answers
Inhouse had the core capability already in place, but the website didn’t clearly communicate what made the product different from a generic AI chatbot. The challenge was to reposition the experience around a stronger value proposition: helping businesses get legal work done, not just answered. We redesigned the site to make that promise clear from the first interaction. Through sharper messaging, clearer service framing, and a more task-oriented structure, the new website helped users better understand what Inhouse does, when AI helps, and when lawyers step in. The result was a stronger top-of-funnel experience, with more visitors engaging, scrolling, and starting a legal task.
01
Website
Reframing the product around legal work, not legal answers
Inhouse had the core capability already in place, but the website didn’t clearly communicate what made the product different from a generic AI chatbot. The challenge was to reposition the experience around a stronger value proposition: helping businesses get legal work done, not just answered. We redesigned the site to make that promise clear from the first interaction. Through sharper messaging, clearer service framing, and a more task-oriented structure, the new website helped users better understand what Inhouse does, when AI helps, and when lawyers step in. The result was a stronger top-of-funnel experience, with more visitors engaging, scrolling, and starting a legal task.
01
Website
Reframing the product around legal work, not legal answers
Inhouse had the core capability already in place, but the website didn’t clearly communicate what made the product different from a generic AI chatbot. The challenge was to reposition the experience around a stronger value proposition: helping businesses get legal work done, not just answered. We redesigned the site to make that promise clear from the first interaction. Through sharper messaging, clearer service framing, and a more task-oriented structure, the new website helped users better understand what Inhouse does, when AI helps, and when lawyers step in. The result was a stronger top-of-funnel experience, with more visitors engaging, scrolling, and starting a legal task.
02
Product Design
Designing a clearer path from AI assistance to completed work
The product experience needed to do more than provide answers in chat. Users needed a clearer sense of what they could accomplish, how to move a task forward, and when legal work should transition from AI support to lawyer involvement. The challenge was reducing friction while making the product feel more outcome-driven. We reworked key product flows to better guide users from intake to execution. That included improving task clarity, reducing unnecessary complexity, and making lawyer handoffs more legible inside the experience. The result was a product that felt less like an open-ended chatbot and more like a system built to help users complete real legal work with confidence.
02
Product Design
Designing a clearer path from AI assistance to completed work
The product experience needed to do more than provide answers in chat. Users needed a clearer sense of what they could accomplish, how to move a task forward, and when legal work should transition from AI support to lawyer involvement. The challenge was reducing friction while making the product feel more outcome-driven. We reworked key product flows to better guide users from intake to execution. That included improving task clarity, reducing unnecessary complexity, and making lawyer handoffs more legible inside the experience. The result was a product that felt less like an open-ended chatbot and more like a system built to help users complete real legal work with confidence.
02
Product Design
Designing a clearer path from AI assistance to completed work
The product experience needed to do more than provide answers in chat. Users needed a clearer sense of what they could accomplish, how to move a task forward, and when legal work should transition from AI support to lawyer involvement. The challenge was reducing friction while making the product feel more outcome-driven. We reworked key product flows to better guide users from intake to execution. That included improving task clarity, reducing unnecessary complexity, and making lawyer handoffs more legible inside the experience. The result was a product that felt less like an open-ended chatbot and more like a system built to help users complete real legal work with confidence.
03
Brand Guidelines
Building a brand system that makes trust and judgment visible
We developed brand guidelines that established a clearer foundation for how Inhouse looks, sounds, and behaves across touchpoints. From typography and color roles to messaging principles and trust cues, the system was designed to express legal credibility, product clarity, and human oversight in a consistent way.
03
Brand Guidelines
Building a brand system that makes trust and judgment visible
We developed brand guidelines that established a clearer foundation for how Inhouse looks, sounds, and behaves across touchpoints. From typography and color roles to messaging principles and trust cues, the system was designed to express legal credibility, product clarity, and human oversight in a consistent way.
03
Brand Guidelines
Building a brand system that makes trust and judgment visible
We developed brand guidelines that established a clearer foundation for how Inhouse looks, sounds, and behaves across touchpoints. From typography and color roles to messaging principles and trust cues, the system was designed to express legal credibility, product clarity, and human oversight in a consistent way.
See more work from Foundey
See more work from Foundey
See more work from Foundey
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.