Empowering freelancers with one seamless, borderless wallet
Enabling freelancers and businesses to receive and send money globally.
Providing world-class crypto conversion with transparent rates and zero taxes.
Enabling freelancers and businesses to receive and send money globally. Providing world-class crypto conversion with transparent rates and zero taxes.
Branding
Product
Website
INDUSTRY
Fintech
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
2 months
Full Web + Product Rebrand
26%
Activation Rate
INDUSTRY
Fintech
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
2 months
Full Web + Product Rebrand
26%
Activation Rate
INDUSTRY
Fintech
YEAR OF ENGAGEMENT
2025
HEADQUARTERS
USA
IMPACT
2 months
Full Web + Product Rebrand
26%
Activation Rate
WHAT WE DID
01
Create a strong key visual from previous branding
02
Design systems + asset library for scalability
03
Design a new website for brand awareness
04
Redesign the mobile app for branding and usability
WHAT WE DID
01
Create a strong key visual from previous branding
02
Design systems + asset library for scalability
03
Design a new website for brand awareness
04
Redesign the mobile app for branding and usability
WHAT WE DID
01
Create a strong key visual from previous branding
02
Design systems + asset library for scalability
03
Design a new website for brand awareness
04
Redesign the mobile app for branding and usability
01
Visual Design
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side. For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors. We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
01
Visual Design
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side. For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors. We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
01
Visual Design
Create a strong key visual from previous branding
A previous agency’s branding attempt did not align with the client’s vision, especially on the app side. For an audience discovering Ruvo, this undermined the founder’s expectation of communicating a premium, all-in-one alternative to competitors. We audited the existing brand, then established a new key visual to be applied consistently across web and mobile, directly strengthening brand recall and trust for users arriving from social channels.
Development
Security Breach: This should display a generic message that does not reveal whether an email has an account or not.
This approach reduces the risk of exposing user information and helps prevent potential attacks from malicious actors, such as brute-force hacking attempts.
Accessibility
The contrast between the different states of the input component is too low.
Additionally, the primary button does not meet WCAG 2.0 contrast ratio requirements for AAA level compliance.
Improving these aspects will enhance accessibility and ensure a better user experience.
02
Redesign
Design systems + asset library for scalability
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution. We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
02
Redesign
Design systems + asset library for scalability
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution. We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
02
Redesign
Design systems + asset library for scalability
Ruvo lacked a centralized design system, so any new page or feature required creating assets from scratch. This could lead to visual drift and slow execution. We built a comprehensive Figma design system with defined tokens for color, typography, spacing, and components, paired with a bundle of illustrations and visual assets.
System
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
System
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
System
This system guaranteed visual consistency and helped us accelerate the creation of the website and mobile app, while providing a single source of truth that empowered development to move at the needed speed.
03
Website
Design a new website for brand awareness
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built. We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
03
Website
Design a new website for brand awareness
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built. We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
03
Website
Design a new website for brand awareness
The website was very basic and lacked a clear identity. It was missing a narrative for the acquisition stage, where users want to act fast once trust is built. We designed a complete responsive website, from the landing page to all necessary core transaction pages (Transfer, Card, Yield). The prior work on key visuals and assets was clearly reflected across the site.
04
Mobile app
Redesign the mobile app for branding and usability
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
04
Mobile app
Redesign the mobile app for branding and usability
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
04
Mobile app
Redesign the mobile app for branding and usability
Ruvo’s app was using an outdated interface and had UX friction points that contradicted its promise, risking disengagement despite a strong top of the funnel. For users in the retention stage, this disconnect eroded trust and could hurt adoption in the long run.
Hierarchy
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states. We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Hierarchy
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states. We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Hierarchy
In parallel, we delivered a small visual refresh of the app UI and executed targeted UX enhancements by improving information hierarchy, navigation, and feedback states. We delivered this as a two-step process, ensuring Ruvo could apply the branding immediately and implement UX improvements in later development stages, strengthening the user’s sense that the app is an indispensable tool, fostering long-term loyalty and repeat conversions.
Making the right product decisions starts here
Making the right product decisions starts here
Reach product market fit and hypergrowth faster.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Point
Revolutionizing Code Quality with AI-Powered Reviews
Automate code reviews to accelerate development cycles, improve software reliability, and free your engineering team to focus on innovation and growth.
1 month
Product Launched
40%
Click Through Rate
Complex hiring platform into a high-converting experience
Double Nickel is an AI-powered recruitment platform built to help hiring qualified CDL drivers faster and more efficiently. Our goal was to transform this platform into a clear, intuitive, and conversion-driven experience.
2× CR
From 14.7% → 26.9%
30%
Reduced friction
Point
Revolutionizing Code Quality with AI-Powered Reviews
Automate code reviews to accelerate development cycles, improve software reliability, and free your engineering team to focus on innovation and growth.
1 month
Product Launched
40%
Click Through Rate
Complex hiring platform into a high-converting experience
Double Nickel is an AI-powered recruitment platform built to help hiring qualified CDL drivers faster and more efficiently. Our goal was to transform this platform into a clear, intuitive, and conversion-driven experience.
2× CR
From 14.7% → 26.9%
30%
Reduced friction
Point
Revolutionizing Code Quality with AI-Powered Reviews
Automate code reviews to accelerate development cycles, improve software reliability, and free your engineering team to focus on innovation and growth.
1 month
Product Launched
40%
Click Through Rate
Complex hiring platform into a high-converting experience
Double Nickel is an AI-powered recruitment platform built to help hiring qualified CDL drivers faster and more efficiently. Our goal was to transform this platform into a clear, intuitive, and conversion-driven experience.
2× CR
From 14.7% → 26.9%
30%
Reduced friction