From Complex Security AI to a Product Teams Can Trust
Clearly.AI had powerful technology, but its value was hidden behind complex workflows. We simplified the experience, clarified the product, and built a security companion teams can rely on every day.
Product
Branding
Website
Motion
From Complex Security AI to a Product Teams Can Trust
Clearly.AI had powerful technology, but its value was hidden behind complex workflows. We simplified the experience, clarified the product, and built a security companion teams can rely on every day.
Product
Motion
Branding
Website
From Complex Security AI to a Product Teams Can Trust
Clearly.AI had powerful technology, but its value was hidden behind complex workflows. We simplified the experience, clarified the product, and built a security companion teams can rely on every day.
Product
Branding
Website
Motion
INDUSTRY
Cybersecurity
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
1 Key Enterprise Account
Retained through a stronger product experience
3 Months
Full product and website launch
INDUSTRY
Cybersecurity
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
1 Key Enterprise Account
Retained through a stronger product experience
3 Months
Full product and website launch
INDUSTRY
Cybersecurity
YEAR OF ENGAGEMENT
2026
HEADQUARTERS
USA
IMPACT
1 Key Enterprise Account
Retained through a stronger product experience
3 Months
Full product and website launch
Overview
Clearly.AI needed a more intuitive product experience that could support enterprise customers and communicate its value without constant explanation. We redesigned its core workflows, strengthened the brand, and created a scalable system for future growth.
Overview
Clearly.AI needed a more intuitive product experience that could support enterprise customers and communicate its value without constant explanation. We redesigned its core workflows, strengthened the brand, and created a scalable system for future growth.
Overview
Clearly.AI needed a more intuitive product experience that could support enterprise customers and communicate its value without constant explanation. We redesigned its core workflows, strengthened the brand, and created a scalable system for future growth.
WHAT WE DID
01
Simplified key product workflows
02
Improved onboarding and navigation
03
Built a scalable design system
04
Redesigned the website and brand experience
WHAT WE DID
01
Simplified key product workflows
02
Improved onboarding and navigation
03
Built a scalable design system
04
Redesigned the website and brand experience
WHAT WE DID
01
Simplified key product workflows
02
Improved onboarding and navigation
03
Built a scalable design system
04
Redesigned the website and brand experience
01
Product Strategy
Turning a difficult demo into a clearer product experience
Clearly.AI had powerful technology, but its value was difficult to demonstrate. The founder had to explain and guide every step because the product could not communicate its benefits independently. We looked beyond the demo and identified the workflows, value moments, and product decisions creating friction. This helped the team focus on what customers needed to understand, trust, and experience first. The result was a clearer product direction shaped around customer value, adoption, and conversion.
01
Product Strategy
Turning a difficult demo into a clearer product experience
Clearly.AI had powerful technology, but its value was difficult to demonstrate. The founder had to explain and guide every step because the product could not communicate its benefits independently. We looked beyond the demo and identified the workflows, value moments, and product decisions creating friction. This helped the team focus on what customers needed to understand, trust, and experience first. The result was a clearer product direction shaped around customer value, adoption, and conversion.
01
Product Strategy
Turning a difficult demo into a clearer product experience
Clearly.AI had powerful technology, but its value was difficult to demonstrate. The founder had to explain and guide every step because the product could not communicate its benefits independently. We looked beyond the demo and identified the workflows, value moments, and product decisions creating friction. This helped the team focus on what customers needed to understand, trust, and experience first. The result was a clearer product direction shaped around customer value, adoption, and conversion.
Complex Security Work Feel Clear
We redesigned key workflows to help users move through security reviews with greater clarity and confidence. Threat models became easier to scan, risks easier to identify, and supporting knowledge easier to access.
By organizing complex information into clear, actionable views, Clearly.AI helps teams understand what needs attention and make decisions faster.
02
Product Usability
Helping users reach value faster
Users had to navigate complex onboarding, project creation, integrations, and information structures before reaching the product’s core value. We simplified the key workflows, improved navigation, and made integrations easier to access. We also surfaced the sources behind AI generated answers, helping users understand where information came from and trust the results. The experience became clearer, more reliable, and easier to adopt without extensive guidance.
02
Product Usability
Helping users reach value faster
Users had to navigate complex onboarding, project creation, integrations, and information structures before reaching the product’s core value. We simplified the key workflows, improved navigation, and made integrations easier to access. We also surfaced the sources behind AI generated answers, helping users understand where information came from and trust the results. The experience became clearer, more reliable, and easier to adopt without extensive guidance.
02
Product Usability
Helping users reach value faster
Users had to navigate complex onboarding, project creation, integrations, and information structures before reaching the product’s core value. We simplified the key workflows, improved navigation, and made integrations easier to access. We also surfaced the sources behind AI generated answers, helping users understand where information came from and trust the results. The experience became clearer, more reliable, and easier to adopt without extensive guidance.
03
Brand and Website
Building a security companion people remember
Clearly.AI needed a stronger identity and product story ahead of the RSAC Innovation Conference. Its existing presentation did not fully communicate what made the company valuable or different. We positioned Clearly.AI as an everyday security companion and introduced Carly, a recognizable character that makes advanced security technology feel approachable while remaining credible and professional. We carried this direction into the new website, creating a clearer story for potential customers, partners, and conference audiences.
03
Brand and Website
Building a security companion people remember
Clearly.AI needed a stronger identity and product story ahead of the RSAC Innovation Conference. Its existing presentation did not fully communicate what made the company valuable or different. We positioned Clearly.AI as an everyday security companion and introduced Carly, a recognizable character that makes advanced security technology feel approachable while remaining credible and professional. We carried this direction into the new website, creating a clearer story for potential customers, partners, and conference audiences.
03
Brand and Website
Building a security companion people remember
Clearly.AI needed a stronger identity and product story ahead of the RSAC Innovation Conference. Its existing presentation did not fully communicate what made the company valuable or different. We positioned Clearly.AI as an everyday security companion and introduced Carly, a recognizable character that makes advanced security technology feel approachable while remaining credible and professional. We carried this direction into the new website, creating a clearer story for potential customers, partners, and conference audiences.
MASCOT DESIGN
We created Carl to make Clearly.AI feel more approachable, recognizable, and human. Inspired by a glass prism, his shape reflects the clarity the product brings to complex security information. From the first sketches to the final character, we explored Carl’s shape, personality, expressions, and movement. The final direction combines a simple triangular silhouette, bold outlines, glasses, and a subtle rainbow reflection that connects directly to Clearly.AI’s visual identity. Carl can now support the brand across the website, product, social content, presentations, and future animations.
MASCOT DESIGN
We created Carl to make Clearly.AI feel more approachable, recognizable, and human. Inspired by a glass prism, his shape reflects the clarity the product brings to complex security information. From the first sketches to the final character, we explored Carl’s shape, personality, expressions, and movement. The final direction combines a simple triangular silhouette, bold outlines, glasses, and a subtle rainbow reflection that connects directly to Clearly.AI’s visual identity. Carl can now support the brand across the website, product, social content, presentations, and future animations.
MASCOT DESIGN
We created Carl to make Clearly.AI feel more approachable, recognizable, and human. Inspired by a glass prism, his shape reflects the clarity the product brings to complex security information. From the first sketches to the final character, we explored Carl’s shape, personality, expressions, and movement. The final direction combines a simple triangular silhouette, bold outlines, glasses, and a subtle rainbow reflection that connects directly to Clearly.AI’s visual identity. Carl can now support the brand across the website, product, social content, presentations, and future animations.
Tone and Voice
We developed a brand voice built around clarity and confidence. Direct sentences. No buzzwords. No agency language. Every message speaks to technical decision makers who already understand what they need.
Tone and Voice
We developed a brand voice built around clarity and confidence. Direct sentences. No buzzwords. No agency language. Every message speaks to technical decision makers who already understand what they need.
Tone and Voice
We developed a brand voice built around clarity and confidence. Direct sentences. No buzzwords. No agency language. Every message speaks to technical decision makers who already understand what they need.
04
Design System and Delivery
Creating a foundation for faster, consistent shipping
Clearly.AI’s engineering focused team did not have a shared design language or a consistent process for turning ideas into polished customer experiences. We created a scalable design system and established a clearer workflow across requirements, design, review, and implementation. This connected product, design, and engineering around the same standards. The team gained a repeatable foundation for launching new features and maintaining quality as the product grows.
04
Design System and Delivery
Creating a foundation for faster, consistent shipping
Clearly.AI’s engineering focused team did not have a shared design language or a consistent process for turning ideas into polished customer experiences. We created a scalable design system and established a clearer workflow across requirements, design, review, and implementation. This connected product, design, and engineering around the same standards. The team gained a repeatable foundation for launching new features and maintaining quality as the product grows.
04
Design System and Delivery
Creating a foundation for faster, consistent shipping
Clearly.AI’s engineering focused team did not have a shared design language or a consistent process for turning ideas into polished customer experiences. We created a scalable design system and established a clearer workflow across requirements, design, review, and implementation. This connected product, design, and engineering around the same standards. The team gained a repeatable foundation for launching new features and maintaining quality as the product grows.
Easier to Use
Clearly.AI’s core capabilities were already there, but complex workflows made them difficult to discover and use. We simplified onboarding, project creation, navigation, and integrations. We also made the sources behind AI answers more visible, helping users understand and trust the results. The new experience helps users reach value faster, with less guidance and fewer obstacles.
Easier to Use
Clearly.AI’s core capabilities were already there, but complex workflows made them difficult to discover and use. We simplified onboarding, project creation, navigation, and integrations. We also made the sources behind AI answers more visible, helping users understand and trust the results. The new experience helps users reach value faster, with less guidance and fewer obstacles.
Easier to Use
Clearly.AI’s core capabilities were already there, but complex workflows made them difficult to discover and use. We simplified onboarding, project creation, navigation, and integrations. We also made the sources behind AI answers more visible, helping users understand and trust the results. The new experience helps users reach value faster, with less guidance and fewer obstacles.
See more work from Foundey
See more work from Foundey
See more work from Foundey
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
Making the right product decisions starts here
Reach product market fit and hypergrowth faster
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.