Turn live demand into faster pricing decisions at scale.
We simplified core workflows, rebuilt the calendar, and aligned their entire go-to-market to a product that finally made sense.
Product
Website
Graphic Design
Motion Design
Turn live demand into faster pricing decisions at scale.
We simplified core workflows, rebuilt the calendar, and aligned their entire go-to-market to a product that finally made sense.
Product
Motion Design
Website
Graphic Design
Turn live demand into faster pricing decisions at scale.
We simplified core workflows, rebuilt the calendar, and aligned their entire go-to-market to a product that finally made sense.
Product
Website
Graphic Design
Motion Design
INDUSTRY
Tourism
SaaS, Finance
INDUSTRY
SaaS, Finance
YEAR OF ENGAGEMENT
2026
2.5 months
YEAR OF ENGAGEMENT
2.5 months
HEADQUARTERS
USA
UK
HEADQUARTERS
UK
IMPACT
22%
Average revenue uplift after onboarding, calendar, pricing, and core platform workflows optimization.
85%
Increase in operator pricing activity.
22%
Average revenue uplift after onboarding, calendar, pricing, and core platform workflows optimization.
85%
Increase in operator pricing activity.














Overview
Walkway is a pricing intelligence platform for tour and activity operators. It tracks competitor pricing in real time and surfaces automated recommendations, bringing systematic revenue optimization to an industry that has always run on instinct.
Overview
Walkway is a pricing intelligence platform for tour and activity operators. It tracks competitor pricing in real time and surfaces automated recommendations, bringing systematic revenue optimization to an industry that has always run on instinct.
Overview
Walkway is a pricing intelligence platform for tour and activity operators. It tracks competitor pricing in real time and surfaces automated recommendations, bringing systematic revenue optimization to an industry that has always run on instinct.
WHAT WE DID
01
Simplified the product so operators stop fighting the platform
02
Rebuilt the calendar so pricing decisions take less effort
03
Built the go-to-market to match a product that earned it
04
Redesigned the onboarding experience, reducing complexity and improving first-time user guidance.
WHAT WE DID
01
Simplified the product so operators stop fighting the platform
02
Rebuilt the calendar so pricing decisions take less effort
03
Built the go-to-market to match a product that earned it
04
Redesigned the onboarding experience, reducing complexity and improving first-time user guidance.
WHAT WE DID
01
Simplified the product so operators stop fighting the platform
02
Rebuilt the calendar so pricing decisions take less effort
03
Built the go-to-market to match a product that earned it
04
Redesigned the onboarding experience, reducing complexity and improving first-time user guidance.


PAIN POINTS
Walkway had real power under the hood. The problem was that operators had to work too hard to use it. Core workflows had too many steps. The calendar, their most important screen, had become the hardest to act on. And the marketing hadn't kept up with the product they were building. Operators were working around the platform instead of through it. New users had no clear path in. And externally, the pitch still reflected the old version of the company. The work wasn't about adding features. It was about making the ones that existed easier to reach, easier to trust, and easier to sell.
PAIN POINTS
Walkway had real power under the hood. The problem was that operators had to work too hard to use it. Core workflows had too many steps. The calendar, their most important screen, had become the hardest to act on. And the marketing hadn't kept up with the product they were building. Operators were working around the platform instead of through it. New users had no clear path in. And externally, the pitch still reflected the old version of the company. The work wasn't about adding features. It was about making the ones that existed easier to reach, easier to trust, and easier to sell.
PAIN POINTS
Walkway had real power under the hood. The problem was that operators had to work too hard to use it. Core workflows had too many steps. The calendar, their most important screen, had become the hardest to act on. And the marketing hadn't kept up with the product they were building. Operators were working around the platform instead of through it. New users had no clear path in. And externally, the pitch still reflected the old version of the company. The work wasn't about adding features. It was about making the ones that existed easier to reach, easier to trust, and easier to sell.

01
Product strategy
Simplified the product so operators stop fighting the platform
Walkway had the right tools. The problem was getting to them. As the platform grew, the workflows operators used every day became slower and harder to navigate. Too many steps between deciding and doing, and no clear path for new users getting started. We audited the full platform and restructured the core flows: onboarding, calendar management, pricing configuration, and notifications were all rebuilt around how operators actually move through the product. The platform now does less work around the user and more of the right work. Operators get to decisions faster, new users find their footing sooner, and the product matches the pace of the industry it serves.
01
Product strategy
Simplified the product so operators stop fighting the platform
Walkway had the right tools. The problem was getting to them. As the platform grew, the workflows operators used every day became slower and harder to navigate. Too many steps between deciding and doing, and no clear path for new users getting started. We audited the full platform and restructured the core flows: onboarding, calendar management, pricing configuration, and notifications were all rebuilt around how operators actually move through the product. The platform now does less work around the user and more of the right work. Operators get to decisions faster, new users find their footing sooner, and the product matches the pace of the industry it serves.
01
Product strategy
Simplified the product so operators stop fighting the platform
Walkway had the right tools. The problem was getting to them. As the platform grew, the workflows operators used every day became slower and harder to navigate. Too many steps between deciding and doing, and no clear path for new users getting started. We audited the full platform and restructured the core flows: onboarding, calendar management, pricing configuration, and notifications were all rebuilt around how operators actually move through the product. The platform now does less work around the user and more of the right work. Operators get to decisions faster, new users find their footing sooner, and the product matches the pace of the industry it serves.

02
GROWTH & MARKETING
Built the go-to-market to match a product that earned it
Walkway had rebuilt their product. The marketing hadn't caught up. The website, decks, and launch materials were still selling the old version, and for a company whose pitch is trust and clarity, that gap shows up in every sales conversation. We rebuilt the website, created launch materials, ran social campaigns, and built the decks they took to industry events and into deals. The pitch now matches what they're actually shipping. Prospects see the same confidence externally that operators feel inside the platform.
02
GROWTH & MARKETING
Built the go-to-market to match a product that earned it
Walkway had rebuilt their product. The marketing hadn't caught up. The website, decks, and launch materials were still selling the old version, and for a company whose pitch is trust and clarity, that gap shows up in every sales conversation. We rebuilt the website, created launch materials, ran social campaigns, and built the decks they took to industry events and into deals. The pitch now matches what they're actually shipping. Prospects see the same confidence externally that operators feel inside the platform.
02
GROWTH & MARKETING
Built the go-to-market to match a product that earned it
Walkway had rebuilt their product. The marketing hadn't caught up. The website, decks, and launch materials were still selling the old version, and for a company whose pitch is trust and clarity, that gap shows up in every sales conversation. We rebuilt the website, created launch materials, ran social campaigns, and built the decks they took to industry events and into deals. The pitch now matches what they're actually shipping. Prospects see the same confidence externally that operators feel inside the platform.



03
CALENDAR REDESIGN
Rebuilt the calendar so pricing decisions take less effort
The calendar is where pricing, availability, and scheduling all converge. But as Walkway added features, the screen got harder to read and slower to act on. Operators were making high-stakes calls on a surface that wasn't built for that volume. We simplified it. Pricing controls and recommendations surfaced where operators actually need them. Automation settings brought forward instead of buried. The result is a calendar operators want to open. Pricing decisions take fewer steps, the logic behind each recommendation is easier to follow, and the workflow now handles the full pace of daily revenue management.
03
CALENDAR REDESIGN
Rebuilt the calendar so pricing decisions take less effort
The calendar is where pricing, availability, and scheduling all converge. But as Walkway added features, the screen got harder to read and slower to act on. Operators were making high-stakes calls on a surface that wasn't built for that volume. We simplified it. Pricing controls and recommendations surfaced where operators actually need them. Automation settings brought forward instead of buried. The result is a calendar operators want to open. Pricing decisions take fewer steps, the logic behind each recommendation is easier to follow, and the workflow now handles the full pace of daily revenue management.
03
CALENDAR REDESIGN
Rebuilt the calendar so pricing decisions take less effort
The calendar is where pricing, availability, and scheduling all converge. But as Walkway added features, the screen got harder to read and slower to act on. Operators were making high-stakes calls on a surface that wasn't built for that volume. We simplified it. Pricing controls and recommendations surfaced where operators actually need them. Automation settings brought forward instead of buried. The result is a calendar operators want to open. Pricing decisions take fewer steps, the logic behind each recommendation is easier to follow, and the workflow now handles the full pace of daily revenue management.

04
ONBOARDING REDESIGN
Redesigned the onboarding experience so new users could get started with less friction
The onboarding flow was one of the first moments where users had to understand how Walkway connects with their existing tools and operational setup. But the previous experience introduced too much information at once, making the setup feel heavier than it needed to be. We redesigned the flow to make each step clearer, more focused, and easier to complete. Instead of overwhelming users upfront, the experience now guides them progressively through the key actions they need to take, with better hierarchy, simpler explanations, and clearer next steps. A special focus was placed on the Viator connection, since it is a critical integration for many operators. The new onboarding helps users understand what needs to be connected, why it matters, and what happens after each step. The result is a smoother first-time experience that reduces confusion, gives users more confidence during setup, and helps operators reach value faster without needing extra support.
04
ONBOARDING REDESIGN
Redesigned the onboarding experience so new users could get started with less friction
The onboarding flow was one of the first moments where users had to understand how Walkway connects with their existing tools and operational setup. But the previous experience introduced too much information at once, making the setup feel heavier than it needed to be. We redesigned the flow to make each step clearer, more focused, and easier to complete. Instead of overwhelming users upfront, the experience now guides them progressively through the key actions they need to take, with better hierarchy, simpler explanations, and clearer next steps. A special focus was placed on the Viator connection, since it is a critical integration for many operators. The new onboarding helps users understand what needs to be connected, why it matters, and what happens after each step. The result is a smoother first-time experience that reduces confusion, gives users more confidence during setup, and helps operators reach value faster without needing extra support.
04
ONBOARDING REDESIGN
Redesigned the onboarding experience so new users could get started with less friction
The onboarding flow was one of the first moments where users had to understand how Walkway connects with their existing tools and operational setup. But the previous experience introduced too much information at once, making the setup feel heavier than it needed to be. We redesigned the flow to make each step clearer, more focused, and easier to complete. Instead of overwhelming users upfront, the experience now guides them progressively through the key actions they need to take, with better hierarchy, simpler explanations, and clearer next steps. A special focus was placed on the Viator connection, since it is a critical integration for many operators. The new onboarding helps users understand what needs to be connected, why it matters, and what happens after each step. The result is a smoother first-time experience that reduces confusion, gives users more confidence during setup, and helps operators reach value faster without needing extra support.

Terry Donovan, VP, Product and Marketing
Foundey and Rebeca (designer) have been really fantastic. Such an excellent partner. We're really happy with their partnership and their work.
Terry Donovan, VP, Product and Marketing
Foundey and Rebeca (designer) have been really fantastic. Such an excellent partner. We're really happy with their partnership and their work.
Terry Donovan, VP, Product and Marketing
Foundey and Rebeca (designer) have been really fantastic. Such an excellent partner. We're really happy with their partnership and their work.
Making the right product decisions starts here
Making the right product decisions starts here
Reach product market fit and hypergrowth faster.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
We analyze your product, identify what’s creating friction, and help you define the right priorities, what to fix and build next.
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